What do you take with you when you go to look for a new car? Some folks take another person, who is experienced in these sort of transactions. Another may take a friend who knows a lot about the mechanics of an automobile. An even better answer is to take a preapproval financing letter from a lending institution. What do I take? My business card.
Don't Limit Your Referral Oppurtunities
Being an Ohio born and bred guy, I have family that work for the big three auto companies, so the price I pay for a vehicle, is set, and better than the dealer gets. So there isn't much to haggle over. My financing comes from my lending institution, so that isn't much of an issue either. A purchase is a good transaction all the way around, because everyone gets what they want, and no time is wasted. But why stop there. I believe every transaction involving another sales professional, should come with referring opportunities. Over the course of a year, surely they will come across someone wanting to buy or sell a home. That sale, might help pay for cost of the purchased vehicle for a year. Likewise, I encounter people all the time looking to purchase a vehicle. One of the benefits of being a sales professional, is that we come in contact with many people on a weekly basis. Or atleast we should.
The same can be said for small business owners, specialty shops, and even restaurants. Most of know several good appraisers, general contractors, lenders and others, directly attached in the real estate business. But do you have a great relationship with an Infiniti salesman, or the owner of the custom furniture shop? We should, because like us, these are the people that meet consumers, who may very well be home buyers and sellers.
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