Avoid the Santa Cruz Real Estate Price Reduction Slump - Price to Sell in a Down Market - If you look at the Real Estate statistics for your area, you will notice that most properties on the market will undergo a price reduction—at least one. This begs the questions “do REALTORS understand the market and price accordingly”, “are REALTORS setting unrealistic expectations in hopes of solidifying a listing opportunity”, “will REALTORS stand up to their Clients and ask them to evaluate their situation honestly and price correctly” and “does the decline in value outpace the REALTORS and Sellers ability to adjust the price”.
Which one is it? The answer is yes.
Most listings in Santa Cruz County spent 105 days on market to eventually sell 5-15% less than list price. The savvy REALTOR is pricing just under fair market value, stimulating multiple offers, and ultimately selling their listing for the most money possible. The savvy Santa Cruz REALTOR knows how to avoid the Santa Cruz real estate price reduction slump.
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