The One Tip You Need for Writing Market Reports
If you don’t already buy into the logic that writing market reports makes a lot of sense, this post is not designed to make you change your mind. It may make you think, though.
There are plenty of reasons to write a market report, the least of which is providing valuable information to consumers. And disputing generalized reports shared in the media.
The added value is becoming more informed and educated about the market as a REALTOR so you will be more effective with your clients and can answer the proverbial question, “How’s the market?” knowingly.
But here’s a tip on making the best of those reports and creating ones that will resonate with buyers and sellers.
This post was inspired by a recent conversation I had about market data.
The big take-away was these reports need to speak to buyers and sellers.
By that I mean they must provide a description of what is going on in the market under discussion, and explain what this means for consumers. A chart of data, pretty graphs, and stats are just a part of the picture.
And they leave the reader needing to make an interpretation.
What the data really mean IS THE VALUE to the reader.
While we generally know what data tell us, buyers and sellers do not. We need to tell them. And therein lies our real expertise, not the fact that we can copy charts from the MLS or compile summaries of statistics and splash them on the page in a spreadsheet or graph.
Our experience, our daily footsteps in the market, our unbiased perspective, and our ability to tease apart the data to tell a story is the telling point.
It’s too easy to get lost in the jargon and make assumptions that buyers, or sellers, are looking at things through the same lens as us, and understand what we do.
The truth is they don’t.
The reader should not have to ask…but what does this mean?
We should provide that answer!
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