Where We're Heading in 2012

As you may already know, many of the top real estate and mortgage professionals throughout the country look to REIC for what's "next."

2011 was a great year for REIC and our clients. We expanded our staff, offices, and released new products. Most of our clients had one of their best years ever despite the overall economic climate.

If you're the type of professional who wants that extra edge then you'll want to be aware of these tools and trends in 2012:

1. Become a Certified Social Media Agent™: In 2012 many real estate agents will claim they know what they are doing on social media, but only a few will be certified by an independent 3rd part company like REIC.

2. Beware of your Online Reputation: As the world changes, so do the methods people use to hire us. If you're not using many of the free tools available to manage your online reputation, then there is a good chance you're losing business from customers who use online search find you.

Google yourself and then ask yourself: "If I were a home-buyer or home-owner would I hire me based on what I find?"

3. Facebook will change: It always does. Whether you like it or not, there are agents out there selling more homes because of their Facebook activity and more agents will do so in 2012 using a professional Facebook fan page.

4. The gap will widen between the best and the rest: If that statement makes you nervous because you're on the wrong side of the gap then you need to contact us now to talk about strategies that will catch you up to the professionals who will dominate in 2012.

Unfortunately, executive 1-on-1 coaching with John Alexandrov is sold out, but you can contact us to get on the waiting list when a space opens.

Also consider attending one of our live Continuing Education events in Massachusetts to earn your CEU credits and stay on top of the latest real estate marketing trends. You can also take advantage of the free resources available online.

We also want to thank Westcor Land Title Company who has sponsored all of events, referred us many clients, and been a steadfast endorser of our mission at REIC. Thank you to the entire Westcor New England Team!

As we close out 2011 we want to thank the hundreds of clients who hired us this past year for coaching and social media services. 2012 will be about taking you to the next level!

- The REIC Team