Get To Know Your Listings!!

Okay.... so you have an inventory of 10-20 listings that have sat on the market for over 3-6 months and you are scratching your head wondering what to do. You cannot understand that the homes have not sold I mean you put a sign in the yard, lock box on the door and entered the home in your local MLS, but you are still puzzled. You even went as far as scheduling an Open House 2 Sundays after you listed it, but since only 3 neighbors came to the home you figured it was not worth doing any more...so you did not do any more. So you have pretty much done all that you can do....right??

Ask yourself these one question....Do I know everything possible about every single one of my listings and does everyone of my listings know everything about me and the current market?? This is very important....the more everyone knows the more possibilities for success. For example:

        1) Why are they selling;
        2) What is their time frame;
        3) Where are they moving to;
        4) How flexible are they on price;
        5) Have you completely explained to them the state of the market and how homes that sold for $350,000.00 in             2006 are very likely to be selling for $280,000.00 right now but it is still $60,000.00 higher than what they                 paid for it in 2000;
        6) Have you explained to them you are prepared to fire them if they are not flexible with pricing and/or your                 marketing ideas;
        7) Have you introduced creative ways of selling and marketing such as "Reverse Offers" and "Home Staging"                 and "Daily Open Houses";
        8) Is this a "Sellable" listing and if not make it "Sellable" or fire the client!!
        9) You must know their sense of urgency to sell in order to determine your sense of urgency to spend                         marketing dollars to get it sold.             
        10) It is always better to have a $250,000.00 listing that you draw leads from and sells in 3 months than it is                 to have a $1,000,000.00+ listing that gets no activity and does not sell.           

Please get your listings and clients under control and the best way to do that is by introducing yourself and expectations to them.