Giving Back with 1 Hour of Your Time

Giving Back with 1 Hour of Your Time

On Monday I spent one-hour helping out a NYC real estate professional who needed marketing help.  People move around in their careers for many reasons and for most change is hard so I figured let me help Aldo out and see if there was a way for us to work together.  After all I am a marketer with years of experience and hands on knowledge that I can share.  In addition, my work experience has giving me the opportunity to work on many real estate marketing projects.  It was time to give back and share.

During the conversation it became clear he didn’t have an online presence and for the most part did not show up as an expert in his local area.  Well, we are now going to work on changing all of that.  While he has accounts on Twitter, Facebook, LinkedIn, YouTube and even Zillow, Trulia and Active Rain (not linking now until he builds out his profile and starts getting active) he doesn’t use any of them!

He is/was posting his listings to Craig’s list and feeding the listings to a few other local sites but nothing that sets him apart as the “go to guy” for his local real estate market or why he was any different from any other real estate professional.  He does have a good understanding of what needs to happen.  He said he is meeting with all the local stores and business (probably more for networking) so I told him to start writing, taking pictures, videos etc and sharing his interesting finds and points of view on his market.  I have high hopes for Aldo so keep your fingers crossed that he follows through.

So in the spirit of the holidays and with the idea of what goes around comes around we spent a productive hour together and now Aldo has to get to work on building out his marketing program.

Best of luck Aldo and if anyone from the AR community has suggestions please leave them in the comments and I’ll point them out to Aldo.

Now what can you do to give back with an hour of your time?