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How to Frustrate Buyers and Alienate Buyer’s Agents

By
Real Estate Broker/Owner with Mint Properties, Lic. #01871795 Lic. #01871795

How to Frustrate Buyers and Alienate Buyer’s Agents

Truth in Advertising. Simple concept, but in the real estate world it can get complicated. The temptation to embellish is sometimes irresistible to a home seller. Just the other day, I was showing a home to a couple who have a large family. We have been on the hunt for a 4 bedroom in their desired location for quite some time. When we walked into a home with a large enclosed sun room with a closet, the husband exclaimed “I hope they aren’t counting this as the fourth bedroom!” And it hit me how many houses we’ve seen that claimed to have 4 bedrooms and really did not. Unfortunately, our market is moving so fast, there is often not enough time to preview or get the other agent on the phone in time to avoid these mini-disasters. Here was a family that really needed 4 bedrooms, not 3 bedrooms and an office, not 3 bedrooms and a crawl space you could build out, but 4 bedrooms, and they were consistently being misled. They’d seen it all in terms of creative advertising, and not surprisingly were getting a little jaded.



As a real estate agent, I’ve seen it all. I’ve seen vacant lots classified as single family homes -- “oh you want a house with that?” Not to mention advertising for features that didn’t even exist in the home. “Hey where’s the pool?” Only to hear “There is plenty of room for one out back and here are the plans I had drawn up.” To which I am tempted to reply, “How about you call us back when you draw up a real pool? Because right now you’re showing my client the person he doesn’t want to be -- you know the person who really wanted a pool but couldn’t afford to put one in? Yeah, he doesn’t want to be that guy, which is why he wanted to look at houses with pools already in them.” And as an agent, after driving out to some non-pool having house during prime Saturday showing time, I better at least see an over sized spa with some dirty water in it, or I’m going to be upset. I don’t want to look at blueprints and un-filed permits; I can dream at home, I don’t need the change of scenery.



The seller’s side of this equation I think is also very negative. Watching day after day of buyers trot through your home and reject it can be disheartening (and make you feel unnecessarily desperate). You’re going to start to think that people hate your house. When in reality, they just hate that it doesn’t have a gourmet kitchen...like you said it did. Now ultimately, unless you suddenly decide to upgrade, the buyer for your home will have to be okay with Formica countertops and vinyl floors. Trust me, people buy homes with Formica counter tops and vinyl flooring every day. Some of those people even like the houses they buy.  The key is to attract buyers who want the attributes that your home actually has.  By painting an accurate picture of your home in advertising, you will avoid frustrating buyers, alienating buyer’s agents, and wasting your own time.

Tni LeBlanc is an independent Real Estate Broker, Attorney, Short Sale Agent, Certified HAFA Specialist (CHS), and Certified Distressed Property Expert (CDPE) and Short Sale and Foreclosure Resource Agent (SFR) serving Santa Maria, Orcutt, Lompoc, Nipomo, and Arroyo Grande on the Central Coast of California.

* Nothing in this article is intended to solicit listings currently under contract with another broker. This article offers no legal or tax advice and is for information purposes only. Those considering a short sale are advised to consult with their own attorney for legal advice, and their tax professional for tax advice prior to entering into a short sale listing agreement.

Copyright © 2012 Tni LeBlanc *How to Frustrate Buyers and Alienate Buyer’s Agents*

Posted by

Tni LeBlanc, Broker
(805) 878-9879 mobile/text

tni@mintprop.com
www.MintProp.com
CalBRE #01871795

Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

You know I also see the flip side of this.  Homes that are listed as 3 bedrooms, but have 4.  Homes that are listed with 2 car garage but have 3.   This is because some Brokers just pull stuff straight from the tax records and do not even look or think.  I shop for homes like this for my client - it is like finding gold.  

Feb 05, 2012 06:55 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Tni:

Saying a home has 4 bedrooms when it only has 3 is a lie, pure and simple.  Last time I looked at the code of ethics lying about a listing is a no-no.

Feb 05, 2012 07:01 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

This is why I review the tax records and google maps before I show a home. If there is supposed to be a pool, there had better be a blue blob in the back yard when I pull up google.

Feb 05, 2012 07:22 AM
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

I see the extra bedroom pop up more often than I would ever have thought it would. That dishonesty/misleading is just not worth upsetting a potential buyer. Simply a waste of time.

Feb 05, 2012 08:31 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I'm over here by Gene's reblog.  Great post.  Well written and concise, and so so true.  Agents are doing it in hopes of getting more people through and having someone fall in love with it - but if it doesn't have their criteria it is just going to be another home on their list of "no".  I love your point about the sellers getting frustrated about their home continually being shown with nobody wanting it.  How discouraging!  -Kasey

Feb 05, 2012 12:20 PM
janine nielsen
Re/Max Advantage - Redlands, CA
Homes For Heroes Realtor
If an agent is deceptive in their listing I have no problem "violating" them to our local board and MLS. If we don't police our profession we remain unprofessional!
Feb 05, 2012 01:26 PM
Sylvia Jonathan
Coldwell Banker Platinum Properties - Irvine, CA
Broker Associate, SFR

Tni, last Monday night I drove 15 miles to show a buyer a condo that advertised a garage. We get there and it's a flipping carport! I did tell the seller we wanted a garage and that the listing showed it had one. Maybe he'll get on his agent's case. I think the agents are more at fault than the sellers. It's the agent who enters the MLS data and description, not the seller.

Feb 05, 2012 01:38 PM
Demarco & Marisa
Remax Kings Realty - Riverside, CA
"The Choice is Clear!"

Oh, how frustrating it is to pull up to a 3 bedroom that's really a two bedroom. And of course, it's priced like a 3 bedroom. I found that most agents are just lazy and don't actually look at the info pulled in from the Realist Tax. Or they have an assistant enter the info and they don't check behind them to verify it for accuracy.

Feb 05, 2012 03:35 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

It is amazing to see what some listing details seem to stretch as the truth. It does no one a favor, it makes the buyers upset and wastes the Seller's time. I try to preview as much as I can, but as you said, it's been a very busy market, so sometimes it's not possible.

Feb 06, 2012 12:51 AM
Judy Orr
HomeSmart - Scottsdale, AZ
Scottsdale AZ and surrounding towns

Showed a so-called 3 bedroom home where the 3rd bedroom was in the basement in the furnace room - yep, furnace right next to a bed - no closet, big ole furnace/utility room.  Fortunately, our MLS has an anonymous complaint button and you best believe I used it!

Feb 06, 2012 03:07 AM
Karen Steed
Tallapoosa, Bremen, Waco, Buchanan, Temple, Carrollton - Tallapoosa, GA
Associate Broker Haralson Realty

Great post, we all have seen these misplaced descriptions on mls.  It is frustrating to say the least.

Feb 06, 2012 05:55 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Gene R. has found the silver lining in this for his buyers, but Wrong is Wrong! I'm in the camp with Janine L. - but isn't it a shame we have to police our fellow agents to keep up the standards of our profession? We also have a complaint button on our MLS and I use it.

Feb 06, 2012 08:15 AM
Kevin A. Guttman-Author, ReverseMortgageSpecialist
NMLS #384936 - Colorado Springs, CO
877-251-9709

This happens far too much. Is there a way to report this to the local MLS so the listing is removed until corrected?

Feb 06, 2012 10:35 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Tni, my pet peeve is with the agents who do not properly classify mobile homes in the MLS so your autmated searches end up sending these out to buyers who clearly do not want them.

Feb 06, 2012 09:54 PM
Ann L. Ferguson
Century 21 North Homes Realty, Inc. - Lynnwood, WA

There have been lots of replies mentioning the waste of the buyers' time, but only a couple have mentioned the waste of the agent's time and gas, and his diminished competence in the eyes of his buyers. I have recently showed a 2-bdrm listed as 3, and previewed another listed as 1.75 baths that had a toilet in the basement furnace room and a utility sink in a nook off the hallway. I went round and round looking but not finding a tub or shower in the labyrinthine basement, and later called the agent and was told, "my husband has an explanation for that," but I didn't bother to get it. Another agent lists his fixers and teardowns with such hyperbole ("just needs paint") that I'm probably not going to waste any time on sorting his wheat from his chaff.

Feb 08, 2012 08:44 AM
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Unfortunately only we agents can get this cleaned up.  I hope that Agents are listening.  I effects us all and really makes potential buyers mad and they will immediately dis-qualify a home that is over hyped.  "What else will they try to hide" is the general comment.

Feb 09, 2012 05:02 AM
Yvonne Wilder
Halter Associates Realty - Woodstock, NY

There have been some issues around here with build-outs in basements that were not permitted and not in tax records, and they have come back to bite the buyers because either the appraiser when it was purchased or they themselves (along with their agent) did not properly evaluate the property.  How distressing - doubly so for someone who a few years later MUST resell and can't get the appraisal to come in (and therefore be mortgagable for the new buyers).  And, not to be outdone, the agents who list a double-wide or single-wide as a ranch so more folks will be included to look, and list the construction as frame/mod or mod, not manufactured.  Yet, the MLS has not enforced any listing rules, MFRs are still listed as SFR, sometimes as both and sometimes even as commercial, company-identifying information which is not supposed to be in photos is creeping in more and more, and public/tax record information is ignored in favor of creative writing.  Policing all this can be a full-time job, it seems.

That's why I typically review the aerial and birdseye maps (including flood plains and wetlands), public and tax records, and any prior listings that are still in the system before we go traipsing out to a property.  If there are extra bedrooms or a porch appears to be in the square footage or there are other issues, I am able to point them out to my buyers and describe the problems that could ensue in getting mortgages, getting building department approval after the fact or, if they are so inclined, purchasing as is and then years down the line trying to re-sell without correcting problems.

And while we're on a roll, what about the listing, taken well before a seller moved out and left it in disgusting - DISGUSTING - condition, that puts it in excellent condition?  Hasn't been lived in for several years now, clearly is no longer "excellent".  But the bank thinks it is, and it is a short sale now.  Has the listing agent ever gone in since it was vacated?

Ok, rant over on that part.  But one more thing:  What about the appraisers who miss a whole bedroom and tank a mortgage application - that was one of my absolute favorite fights.

Taking a deep breath now.

Feb 14, 2012 04:48 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Hi Tni ,I couldn't agree with you more.I don't think lieing is the best thing to do.Eventually we will see through it .Thanks for this wondeful blog.Keep being the best Santa Maria Short Sale Agent.


May 03, 2012 04:04 AM
Bas Panch
SCV Home Buyer - Valencia, CA

Hi Tni,

What a fantastic post. Really well-written, and you made some excellent points. Thanks for sharing this. Keep up the good work as a top Santa Maria short sale agent,  you really know what you are about and I wish you more success!

May 24, 2012 08:36 AM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Great points, but there's not any real black and white answer to this.  There's a very thin line between a listing agent's fiduciary duty to paint the house in the best possible light within the MLS description in attempt to get the best possible price in the shortest amount of time, and the requirement to provide a clear, and accurate picture of the property's condition.

I don't believe in fake staging unless it's disclosed, and I don't believe in saying there is a pool if there isn't one...I think those things are obvious.  If it has brown grass, you shouldn't be painting it green in photoshop, but I do believe you should crop the picture to remove as much grass from the photo as possible.

Its our job to draw attention to the positives, not lie about the negatives.  However, I'm certainly not going to advertise a FLAW in the house.  Does any agent say, "This home has a very small master bedroom, ugly wall paper in the master bath, and terrible neighbors." No, but the argument could be made that's a "clear and accurate representation of the property". 

 

Oct 16, 2012 04:03 AM