For the last 15 months I have been running a highly successful Search Marketing Campaign on Google. I started out with Google, Yahoo, & MSN, but due to not being able to completely opt out of there "partner scam" programs, I now just use Google. What I mean by a "scam parnership", is when these website designers create these bogus websites just to have Yahoo or Google ads on them. Well what happends is the owners, with the help of many different IP adresses, click your ad and get paid. No thanks. With my StatCounter program, month after month, I would see this happening. I finally had enough.
Yahoo, unike Google, will not let you totally opt-out of there partnersip sites. So I decided to "opt-out" of Yahoo! LOL! Google has a far superior "Click Fraud Filter" in place.
Back to the Click Fraud Point. I send Google a click Fraud Report monthly and usaully credited $50-$200 dollars a month. I know that is not a lot, but trust me over 15 months it ads up.
The best thing about Statcounter is I can tell exactly who and when is clicking my site. When I see the local Remax office is clicking my ads about 50 times in a day, I add it to my report. I once had a Remax office in my local area of Canton click my site about 30 times a day for two weeks. LOL. At least Google will reimburse me for that garbage!
Fast Forward to today. Now Pay-Per-Click accounts for less than 30% of my hits per day. With great SEO techiniques and spending your money in the right areas, Organic Rankings are the way to go. And your hits are MUCH cheaper that way!
Comments(3)