You may not have caught wind of it early this year, but Donald Trump opened up a mortgage company called Trump Mortgage. It was at this point I officially knew we were at the top of the market. Trump promised to use the power of his name to bring integrity to the mortgage business. He brought it alright. It was discovered one of his top dogs at Trump Mortgage embellished a bit on the resume.
The take away from this is simply that no matter how big the advertising budget, there are crooks everywhere. In fact, I would argue that the biggest crooks in the mortgage business nowadays are also the ones with the largest advertising budgets. Hey, someone has to pay for all the commercials and that someone is usually YOU. Quicken and E-loans? Good luck if you like dealing with over priced boiler rooms. Lendingtree? Have fun getting your phone number changed because it won't stop ringing after your personal information gets sold as a sales lead fifty times. Bankrate? There is a reason their interest rate average is also on every 9/11 conspiracy website - they are full of it.
It is the Wild West out there folks. Don't get blinded by the advertising hype.
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