I was training a group of top real estate agents on Friday, and it was a whole day of direct marketing training for them.
We talked about direct mail, their websites, their advertising...and how to make everything work harder for them in 2008, as they are working on their Plans.
When I looked around this beautiful room, they were all interested, taking notes, asking me questions at breaks and reading the articles I handed out. They asked for copies of the Powerpoint presentation that I gave, and many followed up with specific questions in emails.
We talked about the things that you need to do now, like writing a specific plan, and taking out all kinds of programs that haven't worked in the past. Put that money into new efforts, and test some new strategies to stand out from the competition.
My host gave every agent a copy of my book, Sold! Direct Marketing for the Real Estate Pro. I could tell they'd read it, and I autographed them before I left.
As I drove home, I wondered...how many of the agents will take action? How many will think about the fact that they need more help? How many will take that first step to do the extra things today, so that they can reap all the benefits next year?
I'm not sure, and one woman said that the real secret of her success is consistent efforts every day. I wonder if someone in that room will do something new in direct marketing as a result of the seminar and do it consistently. I bet they do.
Last year an agent sent me 10 pounds of Godiva chocolate to thank me. This year, I hope they send me a stairmaster. And, I hope 5 of them beat their sales from this year!
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