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It's Good to be the Master of Your Market

By
Real Estate Agent with Jennifer Allan, Inc.

I believe a great real estate agent is a master of her market. Simple as that. She focuses on a few geographic areas and knows them inside and out. She knows, from the address, whether or not that house is on the bus route or if that condo is subject to highway noise (e.g. the west side is okay; the east side is too noisy). She knows if two-story houses are selling better than one-story houses, and she knows why. She knows if it's possible to get a two-car garage, or if off-street parking is as good as it's gonna get.

During my ten year career in Denver, I focused on the Charming Old Neighborhoods, particularly Highlands/Northwest Denver. That's where I lived, worked and roller-bladed, and I knew it inside and out. Give me an address and I could almost tell you what the house sitting there looked like.

I've been living in Alabama for the last two years, but am moving back to Denver next week. I know that the Denver market has changed (duh). Not just the values and marketability; in my beloved Highlands, there's development everywhere! Little Bungalows being torn down and replaced with custom duplexes. Lofty condos going up with views of the City. A trendy new shopping area in a previously rather seedy area, and best of all (for me) there's now a Sunflower Market just SEVEN blocks from my house. 31

When I left Denver two years ago, I sold my house for $322,000. Apparently right after I closed, that little neighborhood skyrocketed and values shot over $400,000. Sheesh. The little Bungalow I'm moving into that  I purchased as a rental in 2005 for $269,900 is now over $350,000 (for 950 sqft - wow - I'm a little spoiled by the Alabama prices I've enjoyed the last two years).

My point is that I have some catching up to do. My first order of business upon landing back in Denver is start previewing like a mad-woman. I LIKE being an expert and I intend to become one again, as quickly as I can. Believe me, it's great fun to be a Master of Your Market and I know of no better way to generate interest at a social gathering than to be able to talk real estate intelligently, at a local level. Seriously - if I'm going to a party, I'll actually preview houses in the area beforehand!

subaru

 But anyway, I'm looking forward to the challenge of getting back up to speed. If you're in central Denver and you see a little yellow Subaru buzzing around, it's probably me, Re-Learning My Market.

 

Jeff Kessler
Austin Homes, Realtors www.OwnAustin.com - Austin, TX
Broker,CLHMS,GRI

Good post. Good luck with your move.  Boy, you are going back at the coldest point.  Stay warm.

Best regards.

J.

Jan 03, 2008 12:00 AM
Kent Simpson
Realty One Group Mountain Desert - Tucson, AZ
Real Estate Is About People

I like your emphasis on previewing...knowing my inventory has been a big boost (try to preview for an hour 3 times a week), and I feel like a better agent because of it.

Enjoy Denver....& have a Fat Tire for me!

Jan 03, 2008 12:06 AM
Jen Hudson
Windermere Real Estate/M2, LLC - Stanwood, WA
Stanwood, Camano & Arlington, WA
Best of luck with your move! Having a niche is key and will pay off TONS in the long run.
Jan 03, 2008 12:10 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Love your new pic - how is it possible to get younger every time you have a new photo? 

I love this post because without hesitation I say it is critical to know the market, know the market, know the market.  While, yes, of course, it's important to know the contract, know how to market, know this and that other thing, there is simply no substitute for knowing the market inside and out.  New agents often complain desk duty and open houses do not provide them with any opportunities, but quite often, they don't have anything to offer but a warm smile and a sign in sheet...when you know the market, info just flows quite naturally out of your mouth and, BINGO, instant credibility! 

Have fun getting reacquainted with your "new" market...it sounds like fun, it really does! 

 

Jan 03, 2008 12:12 AM
Pat Fenn
Marketing Specialist for CJ Realty Group/Cindy Jones Broker - Springfield, VA
Good luck on heading home.  I suspect you will fall right back into knowing the area.  And knowing the history is always a plus.
Jan 03, 2008 12:21 AM
Brande Bradford
Keller Williams - McDonough, GA
Realtor
Jennifer~I have no doubt that you will fall right back into, and Pat is right...Knowing the history from before is a real plus.  Have a safe trip back!
Jan 03, 2008 12:34 AM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re
I am wondering if I need to have a sex change to become a master of my market. Can Guys do it to? Good luck in your move and have a great 2008.
Jan 03, 2008 12:45 AM
Kay Perry
Kay Perry, Broker - College Station, TX
Jennifer, That's what I do...I target my subdivision and the adjoining neighborhoods.  I think that's the best way to specialize if you are a listing agent mainly.  Good luck in Denver again.  You will do great.
Jan 03, 2008 12:47 AM
Karen Rice Keller Williams Real Est
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales
Good luck on your homecoming.  I wish you the best, and I know you'll grab this bull by the horns and come out the winner!
Jan 03, 2008 02:14 AM
Jennifer Allan
Jennifer Allan, Inc. - Denver, CO

Thanks for all the good wishes! Keep them coming. And no, Terry, you probably don't have to change your gender to become the master. Give it a shot and let me know how it goes!!!

Susan - I agree - knowing your market gives you a ton of confidence.

Jan 03, 2008 02:53 AM
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate
Jennifer, since you have lived there before I think you will be an expert again in no time.  BTW...I have roller bladed for years!!!
Jan 03, 2008 03:07 AM
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX
Hi Jennifer! Good luck on your move. You have all it will take to become the local expert. You can brush up from getting to know your competition on the net. Have you chosen a Broker yet? Do you Know what areas you will be working? How's the market in Denver? I have a listing right here on Lake Livingston that belongs to a Denver Realtor!!! She built the house in one of my neighborhoods near family but then rarely got to visit. She recently became a Flight Attendant and is now jet setting all over the place. Her place in Denver may be up for sale? Interested? :-)) Good luck again and have fun! Let us know how it goes. Deb
Jan 03, 2008 02:36 PM
Anonymous
Anonymous

Diane - I SO miss rollerblading. Where I live in Alabama there is literally no place to do it within 100 miles. Conversely, Denver is criss-crossed with paths. I can't wait!

Debra - I'm going back to work at my old RE/MAX office which is just a few blocks from my house. It's a very trendy little urban shop with terrific energy. I originally thought I'd start up my own company, but for now, I think I'm willing to let someone else handle the details.

Are you asking me if I'm interested in a listing in Denver? Well... yeah! Would love to throw in my two cents anyway!! Thanks for thinking of me!

Jan 03, 2008 08:01 PM
#13
Jennifer Allan
Jennifer Allan, Inc. - Denver, CO
That remark, above, was from me. Guess I wasn't logged in...
Jan 03, 2008 11:58 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents
Love that new photo..... And wishing you all the best from Frisco. Are you excited?
Jan 04, 2008 01:01 AM
Elaine Manes Gage
Home Staging Online Services - Denver, CO
Staging done ONLINE!
Welcome back to Colorado! Yes, there have been changes in the two years you have been away, some good, some bad, but it won't take you long to get caught up. AND, you'll be living in beautiful Colorado again!!!
Jan 04, 2008 12:07 PM