Posting on Google+

Our circle of friends expands and tightens over time, from childhood, high school and college to new neighbors, friends and business colleagues. Google Plus has a way for you to keep up and modify that circle with a feature called – drum roll, please – circles. The feature is intended for you to share content with the right people and follow content posted by people you find interesting or are familiar with.

No one in a circle can see who else is in the circle, and they also don’t know what you’ve named the circle or how many other people are in it. In fact, the people in these circles might not even know they’re in one. It sounds cloak and dagger, but circles are sort of like a friends list on Facebook or private Twitter lists. The good thing for agents is that you can create a Real Estate circle that deals with – again with the drum – real estate issues and topics, and people don’t have to “like” you or get a “friend” approval to be in your circle and see what’s being posted.

So if you use Google Plus like Facebook for your business you’re not getting its full value. By grouping people in circles you can share items of interest to specific people. Where you went on vacation or where you ate last night will only be of interest (maybe) to a Friend or Family circle. A person in your Real Estate circle could care less about that but would be interested in reports, tips, pointers and success stories about the business.

Continue Reading on The HouseHunt Agent Blog

 

Read more best practices for Realtors