Building a real estate website is not a child's play. It needs lots of consideration, planning, and research that too according to accurate approach. It should be useful, informative and offered in answering mode for every possible question of visitors (return customers/clients).
There are some fundamentals which should not be omitted in any case, like:
- Company Overview: There should be a brief overview of the company or organisation owning the website focussing only relevant information, but sufficient enough to provide useful data to visitors.
- Investors and Financers: A little detail of investors, investing in company's projects, as well as financers which offer finance facility to buy properties developed by company increases faith of prospective customers/clients in company.
- Functional Areas: Individual details of company's each functional area like development of Residential Property (townships, condominiums, duplex, penthouses) as well as Commercial Property (shopping malls, multiplexes, entertainment park, hotels) should be focussed properly.
- Project Details: An ideal real estate website must contain finished projects, current ongoing projects as well as future dream plans. It depicts company's strong presence in real estate business and long term service commitment to people.
- Media & Customers Testimonials: Media opinions and coverage of company should be given space on the website. Even customers testimonials for company should be given preference. These can serve as strong aspects of website.
- Gallery: A picture is worth thousand characters. Stills and Visuals of company's past and ongoing projects along with blueprints of future plans can describe the company and its functions in best manners.
- Facilities: Customers/Clients give more stress over facilities being provided in every establishment of company. Other attractions like ratio of green and build area distance from Airports, highways and city hubs, presence of other public amenities like stadiums, health clubs, entertainment parks, hospitals, and schools should be stated clearly.
- Certifications: It should be one of the most mandatory parts of websites. All certifications awarded to the company or its establishments by government or private bodies should be given space.
If all the above things are present, then only we can expect a powerful and really useful real estate website.
Raj K. CEO & Managing Partner
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