How Does Your Charlotte Home Stack Up to the Competition?
Any time supply is higher than demand, businesses start looking for a way to set themselves apart from the competition. Keep in mind that your home IS an investment and selling your home IS a business transaction...don't forget to treat it as such.
Are you checking out the competition--looking for similar houses for sale in Charlotte, in similar Charlotte neighborhoods? By focusing your attention to similar homes to yours that are selling in your area, you can discover a good deal about what your potential buyers may want.
Likewise, if you have a Charlotte NC home for sale, you’re probably doing a little research of your own about your potential buyer - the relocation buyer. How does your Charlotte home stack up to the competition in areas beyond Charlotte? If your Charlotte NC home for sale is in a neighborhood similar to other communities in areas from which your potential relocation clients may be exiting, you just may have a much better chance of selling your home, especially if you market those positive attributes.
As well, if your home is in a population area similar to one which the relocation client is exiting (therefore, seeking), this could be a great selling point. Is your agent advertising your city/area’s assets in your marketing?
Here are just a few of the things you may have in common with those relocating to Charlotte from other markets, whether it be small town, city or metropolis:
- Robust industries: Charlotte boasts many economic sectors that weren't hit nearly as hard by the recession as others. The demand for trained workers in these industries is higher in our area. Does your agent's marketing include information about Charlotte's solid economy?
- Job Market: Charlotte also has pretty solid footing on the unemployment market in general. Because your home is located in an area with lower than average unemployment, brag about it!
- Low crime rate: If you aren’t quite sure what the crime rate is around your home, check! Low crime rates are an excellent selling point; one that you could be missing out on.**Remember that you cannot declare that your home is in an area with ‘lower crime than ___’ but, you can direct your buyers to check out the crime rates from the local police or sheriff’s departments.
- Education: Education has always been important to a significant number of buyers. We have several universities and you DO live in a highly educated community! It may not seem like an important factor to you, but it can very well be imperative to your buyer. Is your agent sharing this valuable information about the colleges in the area, the educational demographics of your area…?
From population demographics to the number of recreational activities available, everything goes into making your Charlotte NC home for sale attractive to buyers. What makes your area special? Do you need help identifying your home’s selling points? Phone me at (704) 491-3310 or email me at SavvyBroker@me.com for more information on marketing your Charlotte NC home for sale.
Charlotte North Carolina Real Estate
Debe Maxwell, CRS, Realtor®/Broker
The Maxwell House Group
1920 E. 7th Street
Charlotte, NC 28204
Mobile: (704) 491-3310
Fax: (704) 353-7014
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