What is a VOW Lead Generation System?

According to a recent survey, there are approximately 88 million real estate  and reality related websites online. Agents and brokers are looking for every opportunity and every advantage to make their website and their listings stand out. One way to set your website apart from the rest is to utilize Virtual Office Website technology.  Virtual Office Website (VOW) technology allows real estate agents and brokers to facilitate and manage the flow of information to and from customers. After providing registration information, users can access more detailed MLS information about particular properties and overall real estate market trends.  With VOW technology, customers can access:

• Sold Properties
• Sales History
• Pending and Under Contract Listings
• Days On The Market
• Price Fluctuations
• Expired and Withdrawn Listings

This real time data is continuously updated and provides agents and customers with the most accurate picture of market trends and conditions. This enables both buyers and sellers to manage expectations and set realistic goals around sale prices, profits, and the amount of time their home will be on the market.

VOW allows agents and brokers to engage customers in a conversation, rather than “pushing” information about properties through a portal. VOW gives clients an “insider” look at real estate trends and data. With the VOW platform, clients and agents can send and save notes and questions for each other. While much of this dialogue will occur via email, there is also an opportunity to connect via instant chat.

Customers can also explore listings and narrow and refine their search options, accepting or rejecting listings along the way. The VOW platform is a more sophisticated version of the traditional “save my search feature”.  Agents can access customers click through activity, helping them streamline and focus their property recommendations. This technology is integrated with social media functions, so agents can use Four Square, Facebook, Twitter, and blog to announce open houses, showcase and feature premier properties and offer helpful tips and recommendations.

The Quantum Leads platform helps leverage the efficiency and effectiveness of a VOW, helping brokers and agents spend more interacting with clients and less time interfacing with MLS data.  Quantum Leads is giving away three trial subscriptions- all you need to do is “Like” their Facebook page for a chance to win a complimentary trial subscription.  Please see the Quantum Leads official Facebook page for all the official rules and regulations.

For more informative blog posts with Quantum Leads, visit our website!