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Should we select a listing agent with multiple professional designations?

By
Industry Observer with Retired

Should we select a listing agent with multiple professional designations?

 

Professional designations used by real estate agents should certainly be considered.  However, the designations do not all carry the same amount of significance.  Some designations require multiple courses and much experience while other designations may be obtained by taking a two day course.  If you really want to place weight on the designations, you need to know what was required to obtain them.

Some experienced agents have dropped the use of designations because of the annual cost of keeping them. I am included in that group.  On the other hand, I have a law degree and a degree in financing and have taken hundreds of professional courses.  Home sellers and home buyers should take a close look at the education, experience, communication skills, professional appearance and the results that have been obtained by agents that are under consideration.  

Ask about the number of their successful transactions during the past three years, and the locations of those transactions.  Ask about their most recent production awards that are based on income earned.  Look at the marketing materials and the internet information on their most recent listings. Pay close attention to the number and the quality of their photographs.  

When the home is going to be listed as a short sale, a close look at the experience of the agent in short sale transactions is most important.  Compare the short sale listings of the agent with the list of those that successfully reached settlement.  

The best agent is probably a full time real estate professional with several years of local experience.  The top producers are the agents that have produced the highest personal income and the largest number of transactions.

 

Crocus, Kentlands IMG_2749

Photograph by Roy Kelley using a Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Roy Kelley
Retired - Gaithersburg, MD

Your feedback is much appreciated.  I have taken hundreds of real estate courses over the 52 years that I have been licensed as a real estate broker. I found that more people would appreciate the fact that I have a Juris Doctor degree than would understand my designation as a Certified Property Manager (CPM).

 

Orchids, Brookside Gardens, Imagination IMG_2640 A

Photograph by Roy Kelley using a Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Apr 01, 2013 01:12 AM
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

I believe success and experience is important to know.  The designations are known to us but not the public.

Apr 01, 2013 01:53 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Here's how I describe it to my clients: the real estate license is like a high school diploma. Your broker's license is like a Bachelor's degree. The GRI is like a Master's degree. Your CRS is like a PhD degree! All the rest of the "alpahbet soup" is like post-graduate study But most important, I tell people you need and want an agent who invests in him or herself and who is always looking to learn more.

Apr 01, 2013 01:54 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Roy, designations don't mean much to public, they really don't know what these letters represent and listing one designation after another takes too much space, not to mention hefty yearly dues. I agree with you and many others who commented, sellers and buyers should choose a FT, local Realtor with experience.

Apr 01, 2013 01:59 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living
Roy, I agree, it's not so much about the actual designation per se as it is about the knowledge that one has gained while pursuing them. Whether or not you decide to maintain the designation later on is a personal choice, the education you received together with the experience you have distinguishes you from those agents who don't bother to learn.
Apr 01, 2013 03:07 AM
Roy Kelley
Retired - Gaithersburg, MD

Your feedback is much appreciated. 

Have a most productive week.

 

Orchids, Brookside Gardens, Imagination IMG_2635 A

Photograph by Roy Kelley using a Canon PowerShot G11 camera.

Roy and Dolores Kelley Photographs

Apr 01, 2013 03:20 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

I think designations are very good showing professionalism and training by agents in the business a long time. The general public is usually clueless what they mean though and pretty much ignores them. Someone without any designations could work harder than someone with five designations so there is no guarantee the person with designations is better.

Apr 01, 2013 03:57 AM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

Designations can simply mean that the agent has taken extra time and money to better their career.  Investing in yourself and your education can only mean better results for your clients.  I have many designations, and I agree, that some take volume and lot of more training than others.  It is important for sellers to understand what is required to obtain and keep those accreditations.  There is no guarantee that the agent will be better because of them, but more education never hurts!

Apr 01, 2013 04:10 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

I have all sorts of designations, but I've never been a fan for putting them after my name. The truth is that my 1500 closed short sales provided more experience than a couple of classes. And, I think that in some circumstances, there is just no substitute for personal experience.

Apr 01, 2013 06:55 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Roy, first congratulations on a well-written post....enjoyed it and all the comments. I agree with the others that most of the designations are known to us but not the public.

Apr 01, 2013 08:07 AM
Roy Kelley
Retired - Gaithersburg, MD

Your comments are very much appreciated. I like Melissa's comment that 1,500 closed short sales provide more experience than some classes.

Apr 01, 2013 08:15 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Roy, I have more designations than I put on my profile, and use the ones that are most appropriate for the niche I chase. Education should never be negated.

Apr 01, 2013 08:23 AM
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

Wonderful advice Roy! It's not about the letters after an agents name but the experience they have and the successes they've had as well.  We once had an agent in our office for a short time that didn't nothing but classes for 6 months.  In that 6 months she didn't sell a single house!  If an agent hasn't been successful at their job in 6 months, why should I hire you?

Apr 01, 2013 10:20 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Roy, I had recently considered a CRS designation but not one association in TN is offereing classes. I would have to travel out-of-state and spend a lot of money so I've put that designation to rest. I find that buyers and sellers never ask. As a matter of fact, they never ask about production either. That particular question really worried me when I first came into the business but I was told no one would ever ask and no one has.

Apr 01, 2013 10:48 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

The best designate really is a past client or colleague that recommend you!  Desingations really are not that important IMHO

Apr 01, 2013 01:09 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Wow, look at some of those flowers! Law degree...neat! I have heard other agents bail on designations due to costs.
Apr 01, 2013 01:39 PM
Eve Alexander
Buyers Broker of Florida - Tampa, FL
Exclusively Representing ONLY Tampa Home Buyers

I have yet to meet an agent with designations that is a "looser"...and it is a documented FACT that agents with designations, earn more than others.

I thought your post was well thought out and written.  I cringe when agents get on a high horse and try to minimize the value of taking classes...they do not know what they do not know.

Sure, consumers do not know what exactly the letters stand for but it does tell them that the agent is motivated enough to make time to BETTER THEMSELVES.  I always go to a professional that has taken the time to get more than just a license to practice.

I have found that advanced education resonates with those consumers that are educated themselves and my designations have helped open doors when I have competed against another Exclusive Buyers Agent for business.

Any one who thinks that it is a waste of time, need to take some classes.

Eve in Orlando

Apr 01, 2013 08:18 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Roy:  Speaking of designations, I think it is so silly-looking seeing an agent, who is probably a very skilled agent, present themselves and their name, and then list sometimes TEN designations.  I am sorry, but it just looks "overdone."  Ninety-nine percent of buyers and sellers have no clue what most of them mean, anyway.  GRI, ABR, and maybe CRS... and that's it.  Anything else is just gobbledy-gook to everyone except another agent who may have those same designations.

That's my two cents.

Apr 02, 2013 12:30 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

By the way... some time ago someone else wrote a post about this very subject... and it almost turned into a riot.  I will continue to watch and see if that happens here as well.

Apr 02, 2013 12:32 PM
Roy Kelley
Retired - Gaithersburg, MD

It is sometimes a good idea to revisit old blogs and reblogs. We might even find some good ideas for new posts.

Apr 11, 2018 09:42 AM