Selling Your Home? Know Where The Buyers Are.
As a listing agent it is important to know where the buyer's are coming from so I know where to focus my marketing. Be sure your listing agent is spending their time, and advertising budget to attract buyers for your home. Afterall, it's more than putting a sign in the yard. Did you know only 10% of buyers found their home through a for sale sign or an open house sign?
The majority of home buyers in 2012 found their home on the internet, and through a real estate professional. Interestingly, buyer's typlically look for 12 weeks total, and 3 weeks before contacting an agent. 89% of buyer's purchased their home through a real estate agent or broker. Home buyers chose to work with a real estate agent to help them find the right home, and benefited from help understanding the process. And placed a high importance on honesty and integrity.
How Buyers Find their Home:
- Internet, 42%
- Real Estate Professional, 34%
- Yard Sign/Open House Sign, 10%
- Friend/Relative or Neighbor, 6%
- Home Builder, 5%
- Direct From Seller, 2%
- Print, Newspaper Ad, 1%
- Home Book or Magazine, less than 1%
Comments(5)