"The Role of Humor" ... The Forgotten Detail ... from Ocean City, New Jersey
In real estate one must utilize all the engagement tools available. And one of the most neglected one might be "humor." Now it is quite obvious that a sale listing or a buyer involved in checking out sale property both represent serious endeavors. But within that framework, an organized effort can certainly bring in an element of "humor" in most, if not many, situations.
I often use the topic of "weather" as one of my humor themes ... particularly in the summer and the winter when weather is often a significant aspect to most people. Summer often relates to "being at the beach as opposed to visiting a certain number of sale properties. Winter often opens up when we visit an unheated house here on our barrier island during the off season.
Another topic that I use relates to the "travel time"to get here for most potential buyers coming from New Jersey, Pennsylvania, and New York. Once again, that often relates to what time they arrived or when they must leave.
Now your goal is not to be known as "the good humor man" instead of the realtor. But often the role of humor tends to provide a type of cushion that lightens the entire process and causes everyone to relate much better to one another.
I reference this with the followup comment, "the forgotten detail;" because many buyers and owners tend to forget how important to maintain a certain positive as well as relaxed role to the entire real estate process.
(Dustin A. Peters is associated with Goldcoast Sotheby's International Realty in Ocean City, NJ).
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