The winds of change swept over the Chicagoland real estate market today. Brokers at Chicago's Prudential Rubloff and Koenig and Strey brokerages were notified by email yesterday to attend today's meeting and reception at a local hotel.
When we arrived, we learned that in about 6 months we will undergo a merger and name change. We are being merged into a brand under Warren Buffet's Berkshshire Hathaway. This is the first time Mr. Buffet has authorized the Bershire Hathaway name to be on one of his subsidiary companies.
So in spring of 2014, Prudential Rubloff and Koenig and Strey will evolve into Berkshire Hathatway HomeServices KoenigRubloff Realty.
Try saying that 3 times fast.
The owners of Prudential Rubloff, Michael Pierson and Chris Eigel, were previously with Koenig and Strey. So as Chris Eigel put it, the changes coming in spring 2014 are like going "back to the future" for them.
As for the long, l-o-n-g name, well, just as my current company's previous incarnations of Prudential Preferred became PruPref and Prudential Rubloff became PruRu, I have a feeling that a shorter nickname will emerge at some point.
Stay tuned....
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