I held an Agent Open House today on my listing on 6409 Lavernell Ct. I sat there for three hours (11 -2), and did not have one single agent show up. True, weather was pretty lousy - not cold, but rainy - we're actually under flood warnings in the St Louis area and south tonight, but I thought I would have better luck than that. I advertised in the MLS, KWLS (Keller Williams Listing Service) and sent over 3400 email flyers to surrounding agents. I use The Listing Widget to create and email flyers to surrounding agents. I think it's a great program and easy to use - reasonably priced. I use them for my address-specific web sites, and if you already have a website created for the address, they provide a discount on the email flyers. Check them out.
I still had no success. I used to set up a spread of food (spent $50 to $75 worth) for only a couple of agents to show up. So, I stopped doing that. I now have the sellers make a pot of coffee and I bring a plate of cookies. I usually end up leaving some for the sellers and taking the rest to my neighbor, Kim, who has a day care, for the kid's snacktime.
How do I get agents to attend the Agent Open House? I would provide wine, but I don't want drunk agents driving away from the house. I would also probably partake one or two glasses, and then I might as well forget about getting anything else accomplished that afternnoon... I've considered offering a drawing for a gas/gift card...
Do you host Agent Open Houses, and if you do, what do you do to get agents to attend? Thanks for any and all input.
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