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Subliminal Sabotage: Seller Slip-Ups

By
Real Estate Broker/Owner with Providence Group Realty TREC# 0608931

Selling homes is a blend of art and science coupled with strategy and action.  For all the talent and skill a rock star listing agent may bring to the table, subliminal signs that a seller isn't ready to sell can thwart the most valiant of efforts . While de-cluttering and staging go a long way to presenting a salable product, there are some commonly overlooked scenarios that can lead to sales sabotage. 

At The Curb 

Assuming an attitude of 'the buyer must buy my problems' is a selling error.  Although a tempting proposition from a seller's perspective (especially in a seller's market), it is best to resist the urge to position a home to be sold in 'as is' condition.  Not only does it boldly announce that 'something is wrong with the home' even if there isn't, but buyers will also be reluctant to engage time, energy and money into a contract that may paint them into a corner if there are issues that would prevent them from securing financing on the property.  It is better to work through repairs as a negotiation, finding the right balance between price and concessions, to make the deal work for both parties. 

Also, advertising "as is" will work to attract investment-minded buyers, who seek deep discounts for their willingness to buy other people's problems. If 40-60% of fair market value won't be an acceptable offer, then quit trying to attract hummingbirds with bird seed. 

At The Door 

Perhaps the housewarming gift Aunt Betsy gave you when you bought the home was funny enough at the time, but first impressions when selling a home are single shot opportunities.  Remove anything that would create an unwelcome atmosphere or cause a buyer to feel uncomfortable upon entry. This includes personal effects, religious items, insects, hazards, damaged trim, peeling paint, difficult locks, overpowering fragrances, and dead plants. Be especially sensitive to any written directive that could plant a subliminal command in the mind of a buyer. "Go Away", "No Soliciting", and "Crime Watch" are common examples that may be taken for granted or dismissed as normal or humorous. But they are also easily changed, so why take the risk? 

Inside The Home 

Fluffy and Fido are the loves of our lives, and for the time that as seller is on market, the home still belongs to Fluffy and Fido as well. Buyers typically understand this. 

However, nothing breeds a more stressful showing than Fido vocalizing his displeasure with a buyer's presence in the home. Even when confined to a crate or one room of the house, a protective pooch can rush a showing and create an unpleasant atmosphere. 

Pets also tend to bring questions about sanitary conditions to the forefront of buyer's minds. From pest control and odors to elimination habits or damaged flooring, walls & yard, evidence of how a seller's pets live in the home may deter a buyer's interests.  

It is best to remove issues that would evoke a high 'squeam factor' for folks who aren't accustomed to pets, and to diminish the visible presence of pets when possible. The 'bathtub as litter box' that works for the seller's household may cause a buyer to want to gently take a Kleenex and burn down the bathroom. 

Offering to include professional cleaning for the home, HVAC and ductwork will also help increase your market to allergy sufferers and a less pet-inclined pool of buyers. 

 



What tell-tale signs have you seen that indicate a seller might be undermining marketing efforts?

Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

Very tactful and good article. It's not always easy talking to our sellers about some of these issues but that's what they need to know. As a agent we need to be honest with our sellers and help them see these potential sabotages. 

Jan 18, 2014 06:36 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Excellent post. I like the "strategy and action" phrase. It tells it like it is really supposed to be!

Jan 18, 2014 07:06 AM
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

@Regina - Truer words were never spoken! Knowing how to read the signs of intent can save both listing agents AND buyers / buyer's agents a lot of time and grief. Thank you for your wise contribution. 

Jan 18, 2014 07:54 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This post is great.  Now, if we only could get our sellers to understand how important it is to avoid these types of mistakes.

Jan 18, 2014 10:40 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Very nice blog post! Well thought out and true.  Be careful of the subtle messages!

Jan 18, 2014 11:41 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Very nice blog post! Well thought out and true.  Be careful of the subtle messages!

Jan 18, 2014 11:41 AM
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

Great points.  Buyers are thinking all of these things, and if they aren't, a buyer's agent definitely will!  Especially about what "as is" means to the transaction.

Jan 18, 2014 12:51 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
I never understand if you want to sell your house why a seller doesn't put in any effort. Just makes no sense. Love and light, Laura
Jan 18, 2014 01:34 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Sorry about the grammar lol-- you get the gist.
Jan 18, 2014 01:35 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I just had this conversation today about 'as is'. So true, the seller believes that the 'buyer will buy the house and the problems'. They might, but they will ask probably for credit or repairs or price reduction.

Jan 18, 2014 04:24 PM
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

Great points...different stokes for different folks...not all see what is needed to be seen....language can be helfpul to a sale or destructive to a sale if not in the right context of the overall message...

Jan 18, 2014 07:02 PM
Eric Kodner
Madeline Island Realty - La Pointe, WI
CRS, Madeline Island Realty, LaPointe, WI 54850 -

It's a lot like staging. The visitor entering a home for sale should receive a neutral message, not something that could be off-putting. 

Jan 18, 2014 10:13 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Amanda, "Subliminal Sabotage" is an excellent term for what potential buyers may be thinking when these things are present. Good Post!

Jan 18, 2014 10:32 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Good post and host here...thank you

Jan 18, 2014 11:25 PM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Hi Amanda! Came over from Tammie's reblog.

The litter box in the tub? That's a first for me. That doesn't even count as trying to hide it! I'm a big believer in keeping the litter area fresh. Constantly empty the dirty litter, use air fresheners that go off when they detect odor and baking soda to absorb any extra smells.

Jan 18, 2014 11:32 PM
Monica Hill
RE/Max Associates - Wilmington, DE
the REALTOR to help you discover Delaware

Amanda, Great post. It's brought enough examples to mind that I might have found my next blog topic! 

Jan 19, 2014 03:54 AM
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

Go Monica! Can't wait to read it! :-)

Jan 19, 2014 03:58 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I'm a sucker for alliteration Amanda and it's nice to see you kept it inside the box.  Admittedly, I felt a bit squeamish when I reached the door.   

Jan 20, 2014 01:16 AM
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

LOL! Kevin! :-) Love your humor!

Jan 20, 2014 01:22 AM
Carol Lynn Johnson
Re/Max Elite Realty - Franklin, NC
Residential Specialist

Wow, there are so many possibilities......pets are a big deal in my rural area.  And the 'as is' is soooo overused as well.  One other that comes up a lot here is gates closed and locked at the end of the driveway....while it doesn't say 'keep out' it surely communicates just that.

Jan 20, 2014 04:45 AM