The Savvy house hunter – Intrepid house seller use digital targeting
The Digital House Hunt
A Joint Study from The National Association of REALTORS® and Google
Consumer and Market Trends in Real Estate
Consumers’ online experiences are increasingly influencing their home buying activity offline, according to a joint study from search giant Google and the National Association of Realtors.
It’s a far cry from the statement
“Frequent newspaper advertising is the best way to sell a home.”
The Savvy House Hunting Buyer – Intrepid House Seller Go Digital
Some home sellers believe advertising their homes two, three, or even four times a week brings the best results. Today the best REALTORS® advertise their listing 27/7 locally and then extend that across the United States. The most sophisticated extend their advertising Globally with their advertising money focused on those countries that lead the word in people moving to the United States.
The most startling statistic in a study jointly researched by Google and the National Association of REALTORS® is a whopping 90% started their home search on the internet.
- Real estate related searches on Google.com have grown 253% over the past 4 years2
- 36% of new home shoppers utilize a mobile device while they are watching TV
Search Engines Play a Critical Role in the Real Estate Zero Moment of Truth (ZMOT)
Home shoppers using search engines are actively engage raising their hands asking for more information or assistance
Search Percentages
Nine out of 10 house hunters searched online during the home buying process with 52 percent choosing that as their first step in the process, the report said.
Those who used search engines were 9 percent more likely to take an action on a real estate brand website than those who did not search and those who searched performed an average of 11 searches prior to taking an action, the report said. Google and Compete tracked the behavior of users who completed a specific desired “conversion activity” at a real estate website during second-quarter 2011 and second-quarter 2012.
Senior Housing Shoppers (65+) Turn to the Internet to Aid Their Research
75% of senior home buyers go online to search for a home
39% of senior home buyers began their research online
30% of senior home buyers first learned about the home they eventually purchase online
The age brackets that rake advantage of the Digital Hunt
Age groups using Digital Targeting
Home Seller
We’re in contact with many eager home buyers and their agents. Give us a call or send us an e-mail to find out who may be interested in your home right now! In the meantime, we think you’ll find our FREE online report, HOME SELLER: How To Put Your Sale On The Fast Track, very useful.
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