Are You Asking Yourself “Why My Mission Viejo House Didn’t Sell?

Are You Asking Yourself “Why My Mission Viejo House Didn’t Sell?”

After all that time and effort, it is understandably infuriating that your Mission Viejo house didn’t sell.  Now you have literal hoards of hungry Realtors calling, texting, emailing, and knocking on your door promising that they can get the job done.  Promising that they know why your Mission Viejo house didn’t sell and how they can fix it.  The truth is that there is only one reason why your Mission Viejo house didn’t sell.  It wasn’t priced according to how it was being marketed in today’s Mission Viejo real estate market.  And how your house was priced depends on how you gauged it’s desirability to buyers in today’s market based on three thing:  Location, Condition, Emotional Appeal.  Here’s how it breaks down.

Location – How you price your Mission Viejo house must be in alignment with the value of your house’s location.   You must study the recent closed sales that are similar to your house in terms of size, age and the number of bedrooms and bathrooms.  Once you get those comparable homes, you must analyze their location compared to you location.  Did the recent closed sales similar to yours in size, age, and number of bedrooms and bathrooms have a view, back up to a green belt, or on a single loaded cul de sac?  Or did they back up to the freeway, overlook the shopping center, or have a traffic signal in front?  Some desirable aspects of your house’s location can add to the price it will sell for in today’s market, and some undesirable aspects of your house’s location will fetch a price lower than the current market value of a house.  Your house must be priced according to the aspects of its location in order to attract a willing buyer.

Condition – How you price your Mission Viejo house must be in alignment with the value of your house’s condition.  This includes the age of your house’s cabinets, appliances, countertops, flooring, ceilings, doors, windows, sinks, toilets, shower enclosures, light fixtures, door handles and baseboards.  It also includes the state of house’s cabinets, appliances, countertops, flooring, ceilings, doors, windows, sinks, toilets, shower enclosures, light fixtures, door handles and baseboards.  New, expensive, and leading edge cabinets, appliances, countertops, flooring, ceilings, doors, windows, sinks, toilets, shower enclosures, faucets,  light fixtures, door handles and baseboards will add to the value of your house in today’s market.  Outdated, broken, and thrashed cabinets, appliances, countertops, flooring, ceilings, doors, windows, sinks, toilets, shower enclosures, light fixtures, door handles and baseboards will deduct from the value of your home in today’s market.

Emotional Appeal – How you price your Mission Viejo house must be in alignment with the value of your house’s emotional appeal to buyers in today’s market.  When your house is staged to sell, either with your furniture and accessories or someone else’s furniture and accessories, you grab the buyers as soon as they open the door right in their soft underbelly of deep desire.  It’s almost a Pavlovian response.  They physically go weak at the knees and I’ve seen real tears of joy when buyers liken your house to a model home.  It’s a beautiful thing.  Yummy family room furniture cozied up to the fireplace with a luscious throw draped artfully over the arm and big screen TV.  Spa-like bathrooms with thick, crisp, clean colored towels and a large jar of great smelling bath crystals underneath the crystal chandelier.  You get the picture.  Or if you just want to make the best of what you have, do not underestimate the value the buyers in today’s market will place on your home full of the furniture used in the set of “The Middle.”  Google it if you haven’t seen their house.

The more realistic you can be about pricing your house according to how you market it will be the gateway  to opening escrow with a qualified buyer, evermore ending you question “why my Mission Viejo house didn't sell."

Click here or the graphic below to find out what your Mission Viejo, or any other South Orange County community, house is worth today.

Or if you'd like to look for the next move first - click here or the graphic below to look at home photos and details.