Special offer

Does Real Estate Brand Really Matter?

By
Education & Training with JC Melvin - KW The Marketplace 11681

     Las Vegas Realtors at the Melvin-Peters Team (702) 900-1238 discuss whether BRAND really matters to the consumer.  The truth is that real estate a local business and the consumer is more focused on working with an individual that they feel comfortable with and with whom they have confidence. JC Melvin and Matt Peters work with agents across the country. If your looking for a recommendation go to The Melvin-Peters Team and contact them or pick up the phone and give them a call.  

     We can go round and round here with the age old argument about big verses little or boutique size company. The argument for big is that they are connected across the country and that this some how improves their marketing capability. While it's true the larger firms have a "distribution network" in place for rapid deployment of information, it doesn't automatically translate to helping the seller sell faster or helping the buyer buy better or search property better..

     The argument for the smaller shop is that real estate is a local business and the consumer is really working with an individual agent or local team of agents that specialize in their particular market.

     Both sides of this argument hold merit. The bottom line to the consumer is, "who can help and assist me to accomplish my dreams an goals", not what corporation are you with? 

     At the Melvin-Peters Team, our recommendation is to interview until you feel comfortable with the agent you decide to work with whether that's one interview or five interviews. When the consumer can get a referral to an agent that someone already knows and perhaps, has worked with, that's usually a good start. 

     Bottom line, don't get to hung-up on the Brand name in today's real estate game. There are a bunch of great agents out there to work with so find the one you're comfortable with and go to work!

     

Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Good morning, You need to find the right agent to work with for sure. And the broker is screening at the same time to make sure they are getting the right client as well. Working together, agents and buyers alike will make for a smooth transaction.

Apr 19, 2014 12:54 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Large or small may not make any difference when one has Internet skills and one doesn't.

Yard signs are helpful but how many drive by compared to the number that search for homes for sale on the Internet.

Apr 19, 2014 02:13 AM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

When I owned my own company I found that people cared too much about the name of the company unfortunately.  It didn't hurt my business alot but it did make a difference occasionally.

Apr 19, 2014 03:49 AM