Use Lots of Photos Unless . . . .
My broker would like for agents to use at least 20 photos on all of their listings.
Of, course, this makes sense, especially when most people are doing the majority of their home searches on line.
There are some shoppers who will go right past a listing if it does not have more than one photo.
I am told that the more photos that a property has, that the higher it will rank on sites like realtor.com.
But, what if the property is not deserving of lots of photos or if they are too difficult to take?
An investor called me about a property which he was going to list.
I asked if I could have the key to go to the property to take photos and measurements and such.
He said that I would not need a key; that I could just look through the window.
I did not understand that comment until I got to the property.
I looked through the window of this 2 story row house and I saw light coming from the roof, the second floor collapsing on to the first floor, and the first floor collapsing into the basement.
Certainly, a buyer would want to know the condition of a house like this, but it does not take too many photos to convey the idea that this was a dilapidated mess.
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