Remarkably Simple and Unforgettable Branding with A Great Story!
This Yakima Valley (Washington State) wine was named by owner Owen Roe and winemaker David O’Reilly in 2002. “They were moved by the stark contrast between the forest fire –blackened land in the Yakima Valley, Washington and the verdant grapevines full of fruit, located literally at the edge of the wildfire.”
This is the photo of a wine label. It is very simple. The label is a single strip and it looks like it is handwritten calligraphy. It is in Latin, Ex Umbris, which means “From shadows”. It is a standout amid the usual wine labels. The bottle itself has no outer foil or wax to remove. All you need is a corkscrew to get it out.
This is the back of the label repeating the front and continuing the Latin sentence with “Ex Umbris et imaginibus in veritatem” or in “From shadows and symbols goes the truth”.
This Yakima Valley (Washington State) wine was named by owner Owen Roe and winemaker David O’Reilly in 2002. “They were moved by the stark contrast between the forest fire –blackened land in the Yakima Valley, Washington and the verdant grapevines full of fruit, located literally at the edge of the wildfire.” From the website. What was supposed to be a one time label became a yearly offering with grapes from the Columbia Valley in 2012.
We picked up this bottle of wine on the advice of Jane, our Carpinteria Wine maven, to pair with barbecued ribs. She characterized it as a class unto itself in the world of Syrah for the price and we agree. Wine Spectator gave it 91 points and stated, "Focused, dense and polished, with blackberry, cherry and floral flavors on a glassy, smooth texture, lingering easily and showing some transparency on the finish. Has intensity and grace. Drink now through 2018.”
We appreciate this remarkable simple brand. It is a stand out amid all the other Syrah brands and has a great story to goes with it. It is unforgettable!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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