Have you read your website lately? Have you checked your bio lately?
It might be a good idea.
In doing a site review for one of my clients recently I found that we had references to how the market was doing in 2014 – so stopped to confer with him and revise the copy to say what the market is doing in early 2015. We'll make more changes in the fall.
Does your site make reference to "current news"that is no longer current? Better fix it!
I also found that his bio and other pages made reference to his Top Producer status based on production through 2013. That had to be altered to include 2014.
Does your bio include all of your awards, etc. through 2014 –or through first quarter 2015? Does it list all of your certifications and why they're important to your clients?
If anything is missing or out of date, it's time to fix it!
One thing you don't want is for a prospect to visit your site and get the impression that "you" are past history because your material is out of date.
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