When I step into your home to give my listing presentation, I've done my homework. In many cases, I've looked at the past sales of your home and the listing photographs. I've looked at the current listings in your neighborhood and may have even previewed those homes. I want to know what has recently sold and for how much. Basically, I've seen your home before I ever step foot into it.
From those past sales, I am able to get a good sense of what it takes to sell your house. You see, each home has a unique selling feature. Even if you live in a neighborhood with similar floorplans, I can find something that sets your home apart. I hone in on those attributes and run with them.
This past weekend I listed a home in the Westhaven neighborhood of Franklin. There are approximately 1,200 homes in this neighborhood. Since the developer is still building houses, I knew there was probably a good chance another home with the same plan would either be on the market or come on the market. That's exactly what happened.
How did Franklin Homes Realty LLC distinguish one listing from another?
Many of the homes for sale in Westhaven are show ready. Single-family homes there are typically priced $500,000 and up. Most are beautifully decorated and move-in ready. With almost 100 homes currently listed, how did I set my seller's home apart?
This particular house had a lot going for it but it had one fabulous feature that home buyers in Westhaven are often looking for--a corner lot. Knowing this, I had the professional photographer shoot many photos of the exterior highlighting that corner lot. I included those photos in my 20 MLS photos but also included a virtual tour for buyers to see all 65 photos of the home.
Our MLS only allows 255 characters to describe each listing. I included the words "WESTHAVEN FENCED CORNER LOT" in the description. I had an open house yesterday. Everyone who attended told me they had seen the promotion of my listing on the internet and were attracted by the corner lot location.
Today, I had another listing come on the market. It also has some wonderful attributes which I highlighted in the MLS and photo descriptions. I was surprised when I got a text from the seller who requested I specifically mention a feature that he felt was a selling feature.
Because of the 255 character limitation in our MLS, I would have to delete one of the other features that I felt would really sell his house. I explained why I had decided to include these features. Then I offered to delete something to accommodate his choice. Even though, I didn't feel it was a wise decision. After carefully considering his options, he decided to leave the listing as is.
My goal is to sell your house. It's important that you know that we're on the same side. I want the same thing you want--to sell your house. Remember, I've already expended money on a photographer, home 
stager and marketing materials. I've got some skin in the game. I don't recoup any of that money until I sell your house. If I don't sell your house, I don't get paid. And worse than that, I operate at a loss because I don't get reimbursed for those expenses until we close. I would have spent a lot of time, money and energy for no reason. It's crucial that I sell your house.
When you're ready to sell your Franklin TN home, be sure to ask me "How will Franklin Homes Realty LLC sell my Franklin TN home?". Believe me, I have a plan before I ever walk in your door.
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