How to Improve Your Website in 3 Easy Steps
If you’ve ever wondered how to improve you website, just take a look at Ron Popeil’s “set it and forget it” Ronco rotisserie oven infomercials. He shows you how to use the product in a variety of ways. He tells you why you can’t live without it. You can almost taste the chicken he’s cooking. Yep…I bought one.
Building a website is much like Ron’s infomercials. The presentation is vital, the most current information is important and the navigation must make sense.
Here’s how to improve your website in 3 easy steps.
- Make Their Mouth Water – It’s said that “You never get a second chance to make a first impression.” That includes your prospect’s first visit to your website.
Your website should always be evolving with the times. It needs to look fresh, new and modern. Today, being mobile-responsive is one of your most important design elements.
Choose compelling photos that are clear and related to your content. You can get free photos and graphics at Pixabay.com.
- Show Them Why They Can’t Live Without You – Staying focused on your target market will help you add the content they came to your site to see. Keeping the content fresh and up-to-date will keep them coming back for more.
One way to keep content fresh is by writing a weekly blog post. Choose topics that your readers are interested in. Along with listing posts, write about community activities and the latest real estate information.
A blog post that is optimized for search engines will increase your readership and interest in your services.
- The Best Laid Plans – You can create a great looking, up-to-date website. You can add all the valuable content your viewers have come to see. However, if your site is hard to navigate, you’ve just lost a potential client.
Your graphics should be clear and inviting. Every link on your website should be working properly. Your navigation must be organized and make sense.
Every click counts. It’s best not to make your links go too deep. In other words, don’t make your visitors have to click more than 2 times to reach the page they’re looking for.
Use your Google Analytics reports to see what your bounce rate is, where your visitors are coming from and what they’re looking at. If your bounce rate is high, it means people aren’t finding what they’re looking for and are leaving quickly. By knowing what pages your visitors are looking at, you will know what content to enhance.
By putting these 3 easy steps into practice today, you will find your readership and business will increase.
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