Last Monday morning I received an offer on one of my listings. By the end of the day it was negoitiated and signed by all parties. The following morning I got a call from an agent named Betty Bookmark who asked, "Did you get the offer I sent yesterday?!"
My answer was "No."
I checked my spam folders, trash-can and inbox. It was nowhere to be found. First and foremost, I ALWAYS call an agent before I submit an offer for one of my buyers. I don't just email it. But that's me. So why didn't I get her email? Was there a problem with Gmail? Did I intentionally ignore it? No. Not really...
It took a few weeks, but I finally realized what happened.
I had blocked Betty - and her emails. In fact, a lot of agents in my office have done the same thing. Betty has a nasty habit of everytime she takes a listing or holds an open house she sends an email blast to all 27,000 Realtors in the Houston area. It's as if we care. We don't. In fact, spamming fellow agents with your daily business is one of the worst forms of marketing a Realtor can do.
I have NEVER looked anywhere BUT our MLS for housing data and listings. The same is true for every agent I have ever had this conversation with. We don't search Zillow, fellow agents websites, magazines, real estate books or newspapers. And good agents know this to be a fact.
I had to inform Betty that the reason I didn't recieve her email was because she had a habit of blasting my inbox almost on a weekly basis. In the end I have to wonder how many offers have been ignored on behalf of Betty's clients.
Comments(11)