Another Reason Businesses Must Not Ignore Facebook

Services for Real Estate Pros with #goipm & Homeland Heroes Home Loans NMLS# 377413

Facebook has grown to over 1.5 Billion (with a B) users worldwide and their platform is being continually enhanced to create more fun and engaging experiences for users to connect and share their life with family, friends, the world.

The critical mass that is Facebook must not be ignored by businesses. Owners of SMBs I speak with tend to have a myopic view of the Facebook platform and how they can use it as part of their sales, marketing and public relations program.  Here's a fresh way to view Facebook and why it must be on the business RADAR.  

The advent of Facebook Live streaming has opened the doors for using Facebook in a whole new way.  ESPN, E!, NBC, FOX, Discovery, NatGeo, - what are all these?  They are all media networks of course.  Notice what Netflix has done to grow audience? They created House of Cards - their own content - and it's good, consumable content. The kind people will pay for.  Netflix is not longer the modern day Blockbuster video rental store.  Rather, Netflix is now a media network as well.

Has the light bulb gone off over your head yet?  If not, ask yourself, what is Facebook in the context of these aforementioned channels?  It's another network. It's YOUR own media network for your business. And it cost you nothing. No special equipment, studio space, green screen, travel budget, on-air talent.  With just your smart phone and an internet connection your business suddenly, and quite fortuitously, now has its own media network at the ready. Use it tobroadcast company events, news, product announcements, community involvement...the office surprise birthday party.

Your business can now instantly broadcast to the world and drive organic engagement. At least in the short term, we are seeing on Facebook a significant increase in engagement with video content compared to traditional Facebook posts.  This engagement boost will translate into building more audience organically (that's marketing speak for "free").

In life and in business there are leaders and followers, early adopters and resistors.  Where do you want your business to be on this spectrum.  How will you feel if your competitor across town suddenly launches a weekly video programusing their free Facebook media network?  The train is leaving the station. Don't be left behind.

Posted by

Randy Mitchelson, APR
Vice President, Sales & Marketing
iPartnerMedia, Inc. - #goipm

28200 Old 41 Rd. Suite 204, Bonita Springs, FL 34135

C: 239.851.6738
O: 239.449.4749  ext. 114

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  1. JM Padron, CCIM, MRICS 05/14/2016 06:11 PM
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Susan Laxson CRS
Parks Real Estate - Franklin, TN
Local Knowledge & Global Network

I absolutely agree that the readership on Facebook is mind boggling and I can't imagine that anyone would continue to ignore the advertising potential on a Facebook business page.

May 14, 2016 08:05 AM #1
Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

This is superb advice, Randy. 

 Please consider posting this to the ActiveRain Group, Facebook Fridays

May 14, 2016 09:55 AM #2
CCIM, MRICS, Serving South Florida

This is a great article, thanks for sharing, I was reluctant about using Facebook initially but soon I realized the importance it has for businesses exposure

May 14, 2016 06:10 PM #3
Randy Mitchelson, APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

JM Padron, CCIM - It's all about having the proper perspective and when you're closed minded it's hard to see the opportunity and the threat. Thanks for following my blog.

Fred Griffin - Appreciate the tip. Wasn't aware of the group.

Susan Laxson - The enhancements that are being built on the Facebook platform will continue to be of value to advertisers. Thanks for stopping by.

May 15, 2016 01:50 PM #4
Melissa Jackson
Riverside Homebuilders - Sales Consultant - Springtown, TX
Your New Home Sales Consultant in Parker County

I don't like being in front of the camera but this Face Book advertising is here to stay.

Jul 11, 2016 12:41 PM #5
Randy Mitchelson, APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

Melissa Jackson   Consider hiring a media coach to boost your skills and comfort level with being on camera or in front of groups.  A few hours with a coach can pay dividends for years.  Not only can a coach help with cadence, scripting and tips to calm nerves but they are also adept at best colors to wear and other tips we don't often think about.  Treat Facebook just like another network like Fox, Netlix, HBO, Bloomberg, CNBC, etc.  They have 1.5 Billion users to reach out to !

Jul 12, 2016 06:06 AM #6
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Randy Mitchelson, APR

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