Let's not play the blame game.
It's not how many people you have in your database.
It's how well you know the people in your database.
If this wasn't the case, then you could consider the phone book your CRM. (if agents actually called, that is)
Just because the Internet exists, doesn't mean you don't need to build relationships.
Just because email exists, doesn't mean you shouldn't call your clients.
If your business is not where you want it to be, point some blame.
However, just try not to blame the market.
The only part of the market you should blame, is your market-ing.
Relationships are the building blocks of any business.
Look to the past, how many multi-million dollar deals were done over a handshake, a cocktail, and signed on a napkin?
A website can be exited.
An email can be deleted.
A postcard can be tossed.
But.......
Our words can last a lifetime.
If you are their "Real Estate Agent For Life" then do yourself a favor, find out what is happening in "Their Life".
That's all, for now.
By Tawd Frensley
PropertyMinder's VP of Marketing & Sales
Try our 30 Day Test Drive today!
Questions? Email or call me directly.
Warmly,
Anna
PropertyMinder's Community Manager
408.213.4658
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