"Be like a postage stamp. Stick to a thing until you get to your destination".
As I work with clients, they often tell me their "farming" marketing isn't working. They want to try something else. I have to convince them that it takes time to establish yourself as the local market expert. A mailing or two is not going to do it. In order to be taken seriously, you must consistently provide valuable information over an extended period of time.
If you don't think your marketing is working, I don't discourage trying something else... but it should be in addition to what you've been doing. Don't replace what you're doing. Never give up on a marketing strategy or farm area for at least a year. It takes even longer to truly become the "undisputed" local expert.
Due to budget limits, many agents continue to look for the "magic bullet". I've said it before and I'll say it again... there IS a magic bullet. It is patience and consistency with marketing, as well as immediate follow-up on all leads.
All that being said, it's important to carefully select a farm area you want to stick with long enough to see results.
Fathom Realty - Bentonville, AR
Good morning Carol. So many agents hop from one marketing plan to another, therefore they never find their niche. I have some of those in our office
Sep 30, 2016 07:10 PM
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098
Very nice post, I love the message. Follow up follow up follow up are my three favorite words.
Sep 30, 2016 08:55 PM
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Nina Hollander, Broker
Charlotte, NC
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Will Hamm
Aurora, CO
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team
Good morning, Carol Williams Amen, Sista.... I actually love hearing agents in other offices say direct mail marketing doesn't work...they tried it for 4 or 5 months....well, I've been at it for 38 years and the business flows steadily....and it has been for decades....
Sep 30, 2016 09:31 PM
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Nina Hollander, Broker
Charlotte, NC
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Will Hamm
Aurora, CO
Full Circle Property Management - Columbus, OH
MBA, GRI...experience counts!
Yes-agreed. It takes 7 times before anyone remembers you exist and 2 years to turn a profit.
Sep 30, 2016 09:32 PM
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Nina Hollander, Broker
Charlotte, NC
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Will Hamm
Aurora, CO
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes
Hi Carol - you hit it! I find that people give up too soon. It is takes time to build relations, then clients, then momentum.
Sep 30, 2016 10:23 PM
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Nina Hollander, Broker
Charlotte, NC
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Anna "Banana" Kruchten
Phoenix, AZ
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"
Hello Carol Williams another great blog by you, Love it Stick to your plan, I can see a reblog coming your way later today!
Oct 01, 2016 12:43 AM
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Nina Hollander, Broker
Charlotte, NC
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Carol Williams
Wenatchee, WA
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude
Hi Carol
This is such good advice. It can be so easy to just try something for a little but then quit to move on to something else. I'm glad Will Hamm chose to reblog this post so that others can see it and benefit, too!
Jeff
Oct 01, 2016 05:21 AM
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Nina Hollander, Broker
Charlotte, NC
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Carol Williams
Wenatchee, WA
HomeSmart Real Estate - Phoenix, AZ
602-380-4886
Carol I had to smile after reading your post. I immediately went to a mentor I had years ago. I told him I was so 'bored' with doing the same things over over and over. He said - how are your results? Really good I told him. Well then why in heavens name would you want to stop doing something that is working well? Duh!!!!
Oct 01, 2016 05:49 AM
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Nina Hollander, Broker
Charlotte, NC
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Carol Williams
Wenatchee, WA
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor
No magic bullets, Carol. Or silver bullets for that matter. When I trained agents I always found many gave up too quickly because they didn't see instantaneous results.
Oct 01, 2016 06:59 AM
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally
In this business one and done does not work. Persistence and consistency is the key to success
Oct 01, 2016 08:06 AM
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant
Great advice Carol. We've farmed in the past but never consistently. Our farm area was too big to manage. We're starting over again (in the next month or 2) with a manageable area and plans for the next 12-18 months so that it will be easy to work!
Oct 01, 2016 08:27 AM
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