Special offer

Ask an Ambassador: Are you getting any business from ActiveRain?

By
Real Estate Broker/Owner with Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 GREC# 169695

I've seen this question a lot lately.  And sometimes it's hard to have a specific answer.  I am a numbers person. I follow the numbers.  I look at my weekly Google analytics number every week. Because I ask EVERY consumer that contacts me "where did you hear about Lane Realty" and about 75% of the time the answer is "the Internet".  Well that doesn't narrow it down much, but digging behind the scenes into my analytics does help me to know the answers. This is my over all numbers for the past 7 days. Obviously I have a good organic SEO for my site. In my market 807 clicks for organic search in a week I'm really happy with that. I also do Google Adwords on my site and I'm thrilled with those too.  But I want to go into some details about Direct, Referral and Social.  Because you might not know how to find out the source of those, but I've figured it out with the help of some folks who were smarter than me how to analyze where they come from. 

Let's start with the "direct".  I used to think that mean someone typed my URL in the address bar, but nope, it can mean that, but if you click on that word "Direct" from your over view you get more details.

As you can see that shows the page they landed on. And while 128 of those 206 did type my URL, the remaining people clicked on a direct link. That link was VERY likely in one of my ActiveRain blog posts. I have a link out there that says "email me new listings", "home search on Lake Sinclair", "read my blog on my site" and when people click on those key word rich direct links it records their visit as a "direct" visit even if it came from Active Rain.

Posted by

706-485-9668  us on facebook

Tammy@Lake-Sinclair.com

(Click on Lane Realty Logo for web site)

Tammy Lankford, Broker/Owner

 

Broker License # 169695  Lane Realty License # H-11420

Real Estate Instructor License # 355089

Call me today for all your Lake Sinclair real estate needs.

 Search for homes on Lake Sinclair now

For readers who are not members of ActiveRain feel free to also add your comments or you can click on the EMAIL me link to the right of this blog and email me.  Thanks for reading.

All content belongs to me unless otherwise stated.  Do not use without permission.  Logos and photographs may also be copyright registered. Please do not use without my express written permission.

                                                                                                                  

          

Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I have not really gone into that much detail. I track all my leads. I do know i get a great deal of inquiries direct from my AR blog. I have been able to turn at least 1 a week into a client. an equal mix of listings and buyers. Business is steady and busy, and although perhaps i should. i have not had to dig into google. 

Oct 07, 2016 10:40 PM
Tammy Lankford,

If you don't have analytics set up on your site there is nothing to dig into.  I guess it was about 2012 when I really figured out how that works and have it set up on each page.

Oct 08, 2016 02:09 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If it was a sure thing...it would cost a fortune. This is about par for us all

Oct 07, 2016 10:48 PM
Tammy Lankford,

I'm going to have to disagree Richie, I think it is a sure thing and it's practically free witht he exception of an outside blog once you get past 500,000 points.  It's certainly NOT instant, but I do believe if you work at it it is a sure thing.

Oct 08, 2016 02:11 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tammy, I think I've provided enough posts about how our patio home niche performs on placement and getting us clients. It gets a bit muddled differentiating on whether they found us on our main AR blog, our patio home Outside AR blog, or our WP/IDX pages, but they find us.  And going into 2017 I have two new constructions under contract and being built, and I have two other clients with lot holds that will write contracts in the next 2-3 weeks.  Those four contracts alone will put us at close to $1.5 million in transactions for 2017 before the calendar even turns. Yes, AR works well for us :)   There's a lot of effort behind those results and it wasn't quick, but it works.

Oct 07, 2016 10:58 PM
Tammy Lankford,

Just starting the 4th quarter with those kinds of numbers for 2017 is exactly my point.  I currently don't have anything that will be pushed into 2017, but I do have another 1.2m set to close by November and two in negotiations today.

Oct 08, 2016 02:13 AM
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Great info and congrats on your feature.   I will have to  brush up on my skills. 

Oct 07, 2016 11:05 PM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Tammy Lankford, - I'm paying very close attention to my stats right now because I recently started a new "search" website separate from my corporate website. On my main community website, the link goes straight to the "search" one because I figure people want to get right down to finding out what's available.  As to Activerain which links to my corporate website, I get surprisingly little traffic. But I can pinpoint some actual business from AR members.

Oct 07, 2016 11:21 PM
Tammy Lankford,

I have a different IDX search site too.  Each site links back and forth from the other one.

Oct 08, 2016 07:10 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

If people don't spend the time to optimize their site, they are going to get bad results or no results.

I loved the one the other day that said my blog is broke lol.

Oct 08, 2016 01:06 AM
Tammy Lankford,

Some people just will not listen.

Oct 08, 2016 07:11 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Tammy, I absolutely need to get better with viewing analytics. As I move through re-vamping my business in the next couple of months I am sure I will be reviewing/tracking on a weekly basis.  Congrats on the Feature.

Oct 08, 2016 01:39 AM
Tammy Lankford,

Thanks.  I have been good at it this year, but it took some serious discipline to get that way.

Oct 08, 2016 07:12 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Checking analytics is something I need to do more often - but then, so are a lot of other things. Too many tasks, too few hours! 

To answer your question, I know I do get some business directly from Active Rain, because people tell me that's where they found me. A (very) few even use the contact form.

Oct 08, 2016 01:48 AM
Tammy Lankford,

So true, we could busy work ourselves right out of business.

Oct 08, 2016 07:13 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Congratulations on the Feature!  Good information and I am hoping to learn more about the analytics.  

Oct 08, 2016 06:58 AM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

With most of the buyers searching online...that's where I want to be. AR does a good job of getting me out there. 

Oct 08, 2016 10:54 AM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Excellent post Tammy not all that many of the folks with web site really under stand the ways the analysis of search traffic.

Oct 08, 2016 02:21 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Tammy Lankford, - I should start tracking where I am getting traffic on my market reports! (And yes, this is the question even I ask myself!)

Oct 08, 2016 02:21 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Good Morning Tammy Lankford, - I'm glad to see this one featured Tammy! You've been around a long time on ActiveRain and you've taught us all plenty! Thanks for the services you provide as an Ambassador too! You are appreciated.

Oct 08, 2016 04:24 PM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

In all the years I've been an AR member/contributor I've rarely ever received any actual biz. But then again that's not why I joined. I joined because Jeff Dowler walked into my office at Surfer's Point Resort one day and asked if he could do a blog about our project.

Up to that point I had no idea what a "BLOG" even was. But I like to write and thought it would be a good way to get some attention on this particular project and possibly others.

So I joined AR, became a "RAINMAKER" immediately, attended a couple of "RAINCAMPS" and misc activities, met lovely Kerrie La Guardia  who welcomed me to AR with open arms and participated in several of Bob Stewart's free webinars on how to be a better blogger and the rest is history.

It wasn't until I joined Trulia a short time later and took advantage of their Q/A platform which elevated me to the top as a VIP 3 in a couple of years that I started really raking in the biz and generated business on a national level. 

In fact we still continue to get many great leads from the thousands of Questions I answered  regarding Manufactured Housing over the years that the platform was being offered. That's the power of a Google Search no doubt.

All this stated I have no regrets for the time and effort I've put forth on AR. I've learned a great deal about blogging and no doubt have a long way to go. But moreover, I've met so many truly great folks and really feel like I've been a small clog in a big wheel to some extent and will continue to contribute to this very fine platform

However, I do wish that they would someday open their Q/A platform to the public. I really do think it could be a huge benefit not only to the AR site overall but to the tens of thousands of RE Professionals who have so much information and knowledge to offer the folks who need answers to questions.

Now, how's that for a Sunday diatribe and how did I do at linking? LOL!!

 

Oct 09, 2016 01:24 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Great explanation of what to pay attention to on the back end, Tammy, thanks.   Going on my "Winter" task list!

Oct 09, 2016 02:14 AM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Tammy, 

I wish my AR stuff would generate some businesds for me but last couple of years no cigar. Good post. 

Oct 09, 2016 05:06 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tammy great explanation of how you track and what the tracking means.... needless to say good to see you are getting lots of traction from your Internet Activity...if you did not I suspect you would be spending so much time with it...Congrats of the well deserved Gold Star, Endre

Oct 09, 2016 07:50 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Business comes to me from a variety of places online. They all tend to end up on my website, but they come from different places, mostly from Google searches. I've had clients tell me that while maybe they didn't initially find me on AR, they like the fact that they can read when I talk to other agents. They like the comments and banter. They read everything online, and all of it together solidifies their decision.

Oct 09, 2016 10:56 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

I have gotten a referral connection that gotten me on average 3 deal a year since 06 I think it works as much as anything else I feel if I took the classes and spent more quality time I would get more out of it but with all the busy busy I don't know which way would be best

 

Oct 09, 2016 09:35 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Tammy Lankford,  I know I am getting leads from AR as they call me from my market reports .I have not bothered to track them as I know they are coming from my blogs . Great information here

Oct 11, 2016 04:17 AM