I've seen this question a lot lately. And sometimes it's hard to have a specific answer. I am a numbers person. I follow the numbers. I look at my weekly Google analytics number every week. Because I ask EVERY consumer that contacts me "where did you hear about Lane Realty" and about 75% of the time the answer is "the Internet". Well that doesn't narrow it down much, but digging behind the scenes into my analytics does help me to know the answers. This is my over all numbers for the past 7 days. Obviously I have a good organic SEO for my site. In my market 807 clicks for organic search in a week I'm really happy with that. I also do Google Adwords on my site and I'm thrilled with those too. But I want to go into some details about Direct, Referral and Social. Because you might not know how to find out the source of those, but I've figured it out with the help of some folks who were smarter than me how to analyze where they come from.
Let's start with the "direct". I used to think that mean someone typed my URL in the address bar, but nope, it can mean that, but if you click on that word "Direct" from your over view you get more details.
As you can see that shows the page they landed on. And while 128 of those 206 did type my URL, the remaining people clicked on a direct link. That link was VERY likely in one of my ActiveRain blog posts. I have a link out there that says "email me new listings", "home search on Lake Sinclair", "read my blog on my site" and when people click on those key word rich direct links it records their visit as a "direct" visit even if it came from Active Rain.
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