Script or Cursive fonts are often thought to be fonts that express luxury. This can be traced back to the Middle Age. Historically, Cursive writing was a revolt against Carolingian script considered heavy, rounded and uniform.
The Italians tired of the calligraphy styles originated script styles and Italics This type of handwriting became a status symbol and an indication of being well educated and well heeled. Children were taught to write like John Hancock.
Many still believe that Script/Cursive fonts will give their brand the look of luxury. Less that 20% of the premier luxury brands' logos have cursive fonts. When they do, they are usually simple, easy to read on a business card, a billboard, or in mobile form on a smart phone or tablet.
Stay away from ornate cursive fonts: they confuse people, as they are hard to read as well as a sign of pretentiousness. They are like that errant pinkie finger, perched outside the teacup handle pictured above.
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