Its been 10 years since the AOL leak, remember it?

https://techcrunch.com/2006/08/06/aol-proudly-releases-massive-amounts-of-user-search-data/

This was all over the news AOL had released search data that its users used via AOL. People were outraged  20 million web queries from 650,000 AOL users back in 2006 was on the cover of tech mags and was the front page landing for many sites. I have to say its amazing to me that in this shortime we have all grown to expect there to be no privacy we are the first Facebook generation to share everything.

 https://www.usatoday.com/story/tech/news/2017/04/04/isps-can-now-collect-and-sell-your-data-what-know-internet-privacy/100015356/