The ReminderMedia Story

ReminderMedia does marketing differently.

Sales is all about relationships, yet most marketing is just a smash-and-grab attempt to get a person’s attention. It doesn’t actually build rapport. This contradiction inspired the creation of ReminderMedia’s flagship product, American Lifestyle magazine. The concept of a personally-branded magazine was like no other piece of promotional collateral before it.

As verticals were being explored, one of our founders dropped in on an open house. While he and his wife were taking a look around the property, the selling agent asked them who their last agent was. The founder and his wife had just bought a sizable home 6 months earlier. They looked at one another and realized they couldn’t remember the name of their REALTOR®. This moment proved to be a watershed moment in our history.

From that point forward, we knew that we could help real estate agents be remembered, and never lose a past client to the competition.

Real estate is such a unique industry because:

1. It is a built around the most important transactions people make throughout their entire lives.
2. There is almost always a long period of time in between purchases.
3. Relationships and trust are crucial when it comes to creating a great customer experience.

When real estate agents send American Lifestyle magazine to every member of their sphere, they address every single one of these factors. They give clients something to remember them by, something to say thank you. Then they can leverage the magazine to maintain relationships over the years in between transactions, and capture quality referrals in the meantime.

76% of recipients conduct repeat business with the agent who sends them American Lifestyle magazine, and 38% have referred their agent to friends and family. The reason our marketing has stood the test of time, and actually grew during the housing crisis, is because it creates a cycle of new business. Agents retain the clients they already have while those same clients bring in new prospects.

Equally important is that professionals get to make a gift of their marketing. Instead of simply sending  an advertisement, they send an item of value that every member of the family enjoys reading.

As we introduce new products, the kind of engagement that starts conversations, creates connections, and builds relationships, will always be at the core of everything we produce. It all boils down to the success of our clients, and helping them achieve greatness will always be our number one priority.