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WHAT IT IS
Closed Captioning is the act of placing words on the screen that match the audio so that people can understand the video without hearing it.
WHY WE DO IT
According to multiple reports, 85% of people watch video with no sound. Imagine that! Video is now a large part of social media. From cats hanging from a ceiling fan to online tutorials to motivational clips, video has become a preferred source of media for many.
With our busy lives, we often want to catch a clip, yet don’t want the interference of sound. If we don’t need it, we often won’t opt in for it. Captions or subtitles, words on the screen, allow us to enjoy the video contents without playing the audio.
All businesses should consider adding video as a marketing component. Video drives search engine rankings and social interaction. People love to see products, information, tutorials, and the people they may do business with.
Adding a video strategy is a smart move, and optimizing for the user, such as adding captions is ideal for engagement.
HOW WE DO IT
- Create your Video
- Upload it to Youtube
- Click to edit the video and choose subitles/cc
- Find the automated captions and edit to your liking.
- OR, send the Youtube URL link to Rev.com and for $1 a minute, have the captions created.
- Download the .srt file from Youtube or Rev.com
- On your Facebook Personal page, upload your video.
- Edit the video and upload the srt file.
- On your Facebook Business Page, upload the video and follow the steps to add your captions.
We LOVE TubeBuddy as an extension for Youtube. Check out rankings, create custom thumbnails, publish to Facebook, Create video card and end screen templates and so much more. Check it out!
People who read this blog might also enjoy learning more about SEO (Search Engine Optimization)
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