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Branding Moment: A Fun Brand--We Egg To Differ!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Pictured above is Sir Kensington's brand of mayonnaise that describes what makes it unique and different. We were drawn to the fact that it has no GMO (Genetic Modified Organism). The rest of the ingredients were above and beyond reproach for our standards and taste.

And yes, it tastes really good, it reminded of the mayonnaise my mother used to make by hand--no mixer needed.  I really liked their video which summed their mission statement and what they stand for and how they are different from other brands!

 

How do you Egg Beg to Differ?

 

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Comments(45)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander my favorite is the handmade mayonnaise, which my mother made.  We use it sparingly, and I thought this was a perfect branding job, and I applaud the branding.  It relates to real estate branding beautifully.  A

Jan 08, 2020 07:26 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter den Boer BLT's are great, we agree with you, and I am always willing to wait this summer for one, when the tomatoes are at their prime.  Happy Wednesday.  A

Jan 08, 2020 07:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne Martin I am always inspired when people do that.  And you can tell as I share those moments with the membership, and hopefully I inspire them in the process.  A

Jan 08, 2020 07:32 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ron and Alexandra- I too will keep my eyes open for it! We rarely use mayo except for an occasional crab salad that I make in the summer. I look forward to trying it. 

Jan 08, 2020 07:33 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Ron and Alexandra Seigel - this mayonnaise is great and with a very catchy slogan.

Jan 08, 2020 07:37 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I have learned that free range chicken are not necessarily the best, but free range and pasteurized are the best.  Free range is defined as the chicken having at least two to four feet to roam in, whereas pasteurized gives them a larger venue/a pasture to wonder in.  We have noticed since we started buying the pasture version that their shell are good and hard, unlike the regular free range.  And, yes, Trader Joe's has them.  A

Jan 08, 2020 07:37 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sham Reddy CRS yes, we have been preaching that everyone needs a catchy phrase of a hook to get attention for their marketplace.  A

Jan 08, 2020 07:38 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib you have me thinking of crab for dinner this evening...Seriously, I loved the differentiating aspect of this product. A

Jan 08, 2020 07:39 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider I loved that slogan, and I wish more people would "egg" to differ rather than copying someone else's material.  LOL A

Jan 08, 2020 07:40 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Interesting,  I can remember my Grandmother making her own and it always so good!

Jan 08, 2020 08:08 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I love the packaging of this mayo. Sad to me that our government allows such low standards in food offered to our people. This product should be the norm.

Jan 08, 2020 08:36 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm I have made it, and it takes a lot whisk action is you do it by hand!  I have tried it the food processor and in the mixer, the best is still by hand.  A

Jan 08, 2020 08:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty the government has its nose in so many places where they do not belong.  All food used to be clean at one point, until we all got the idea that there was not enough time.  Preservatives and GMO began to flourish, and no one looked at the consequences...I am happy that people are recognizing the importance...and hopefully this will become the new normal.  A

Jan 08, 2020 08:51 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I must admit this quality product is special.

Make someone happy today Alexandra 

Jan 08, 2020 09:38 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS Your wish is my commend, and I did exactly that on our last errand.  Thank you for your comment.  A

Jan 08, 2020 10:01 AM
Maria Gilda Racelis
Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington - Manchester, CT
Home Ownership is w/in Reach. We Make it Happen!

Hi Ron and A,

Anything genetically modified doesn't sound appetizing. If I were in the middle of devouring a delicious food and then someone announced that it was genetically modified, pretty sure, I would lose my appetite. It is like eating snake pretending to be chicken..

That is a happy mayo right there made from free-range eggs.

Jan 08, 2020 11:34 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - I will bet this has a wonderful taste. When I was a teenager I loved my mom's homemade mayonnaise. However, between that and ice cream I had to stop indulging.  The scale didn't like me. 

 

Jan 08, 2020 12:25 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Maria Gilda Racelis I know the exact feeling you described, and you did it perfectly.  I am somewhat of a fiend of the subject.  A

Jan 08, 2020 01:03 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® For some reason or other, I have not felt the need to indulge food.  I remember hanging out with friends who had broken up with their latest flame and eating buckets of ice cream and lots of pizza, and to this day I don't get it.  It felt more like self-punishment to me...LOL A

Jan 08, 2020 01:07 PM
James Dray
Fathom Realty - Bentonville, AR

Morning again Alexandra.

Never heard of that brand before now.  I'll be sure to look for it today at our local market

Jan 09, 2020 01:06 AM