- YouTube TV has raised the price of its live TV service to $64.99, a 30 percent increase over its previous rate.
The new price is now in effect for new sign-ups. Current subscribers will see the change reflected in their statements beginning July 30.
“We don’t take these decisions lightly, and realize how hard this is for our members,” YouTube TV Vice President of Product Management Christian Oestlien said in a blog post. “That said, this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”
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