by Shannon Penrod
Today I am talking about the title for your entire blog on Active Rain. We posted a blog the other day about titling an individual blog entry and there was some confusion. But since the title of an entire blog came up - let's talk strategy.
I notice a lot of people on AR title their blog with only their name. That's okay if all you are blogging for is recreation. But since I know that most of you are hoping that your blog will drive business, using just your name in your blog title is a MISSED OPPORTUNITY.
If you have not defined your niche in the real estate market, you need to - more blogs about that later. If you have defined your niche, congratulations; now include your expertise in your blog title. If you are the realtor that sells property in East Wallenda, then make sure that East Wallenda is in your blog title. You can keep your name as well if you prefer. Call your blog John Q. Realtor's East Wallenda Realty News. Or something to that effect. If it's not an area that you specialize in, but a type of real estate, feature the appropriate words.
Remember that when a prospective client sits down to the computer and types words into search engine, you want the words they type to lead them to you. They aren't going to type in Pam's blog. And even if they did, good luck finding yours in the sea of Pam's blogs. However if they type in East Wallenda Real Estate - jackpot! Your blog will come up. This is just one way that you can drive business from the world to your blog and then to your door. Don't miss the opportunity! Change your blog name today!
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