Empty Promises Taste Salty
Prior to the first time clients signed real estate documents, it was ingrained to provide the best service possible. That still stands today. When telling them I am going to do something, it is done!
Getting to the task quickly is most appreciated, especially when timelines become tight with deadlines straight ahead. If something temporarily gets in the way, communicate that with the client.
Why is it so hard for some to follow through?
It often leads to niggling doubt, the inevitable breakdown of business (and personal) relationships, creating troubles down the road. This can be prevented with sincere effort to get to the job at hand.
My simple advice for new agents coming into the industry: Be consistent with following up and through. Consumers wish to work with dependable professionals who go to work, rather than slacking off.
A few things that also fills the pipeline:
- Phone calls
- A monthly newsletter
- Several soft touches during the year
More than 85% of my business comes from referrals. Past clients pass my name to friends and family due to the ability to gain results through proven negotiation methods and informed decisions.
Some consumers are reluctant to put their trust in real estate agents from past, negative experiences. Confidence must be gained, before moving forward. It leads to business now and in the future.
Industry professionals spend money on marketing and advertising themselves, plus take the time to nurture past and present clients for new business. It only makes sense to follow up and through!
If not and business takes a downward turn, you are solely to blame, as you taste the saltiness of those tears slowly sliding down your face.
We all know that too much salt is not good for anyone!
This is an entry to January's challenge, January 2023 Challenge: Sharing Your Marketing Tips For Real Estate Business.
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