I was in an interview with a potential marketing candidate a few days ago. One question I always ask is, "how do you communicate?" I'm looking for an answer that ensures me the candidate is not fully tied to e-mail. In real estate and franchising, I feel it is 100% necessary that the franchisors' employees are able to pick up the phone and/or talk to someone in person with just as much comfort as e-mail. Whether you are in sales or support, the phone and person-person skills are still valuable.
I come across more and more people who are hesitant (possibly afraid) and unwilling to pick up the phone and talk to someone. Their phones ring "in" but the number keys seem to be broken not allowing them the ability to call "out." Is this acceptable in business today?
As a franchisor providing support to a network, it is necessary to do both. So much gets lost in e-mail - tone, acronyms, etc. People will also send a "flaming e-mail" faster than making a "flaming phone call."
Below is a table I found within a document someone sent to me yesterday I thought I'd share. In today's world of text messaging this applies too.
This |
Means This |
|
be seeing you |
|
by the way |
|
for what it's worth |
|
for your information |
|
in my humble opinion |
|
or best offer |
|
rolling on the floor laughing |
|
read the funny manual |
|
there's no such thing as a free lunch |
|
ta ta for now |
|
talk to you later |
Did you know all of these? Have you ever written, ROTFL?
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