Special offer

E-Mail vs. Phone

By
Real Estate Broker/Owner with Chris Svec

I was in an interview with a potential marketing candidate a few days ago.  One question I always ask is, "how do you communicate?"  I'm looking for an answer that ensures me the candidate is not fully tied to e-mail.  In real estate and franchising, I feel it is 100% necessary that the franchisors' employees are able to pick up the phone and/or talk to someone in person with just as much comfort as e-mail.  Whether you are in sales or support, the phone and person-person skills are still valuable.  

I come across more and more people who are hesitant (possibly afraid) and unwilling to pick up the phone and talk to someone.  Their phones ring "in" but the number keys seem to be broken not allowing them the ability to call "out."  Is this acceptable in business today? 

As a franchisor providing support to a network, it is necessary to do both.  So much gets lost in e-mail - tone, acronyms, etc.   People will also send a "flaming e-mail" faster than making a "flaming phone call." 

Below is a table I found within a document someone sent to me yesterday I thought I'd share.  In today's world of text messaging this applies too. 

This

Means This

BCNU

be seeing you

BTW

by the way

FWIW

for what it's worth

FYI

for your information

IMHO

in my humble opinion

OBO

or best offer

ROTFL

rolling on the floor laughing

RTFM

read the funny manual

TNSTAAFL

there's no such thing as a free lunch

TTFN

ta ta for now

TTYL

talk to you later

Did you know all of these?  Have you ever written, ROTFL? 

Steve Dawson
J. Rockcliff Realtors (#01723588) - Walnut Creek, CA

I think people hide behind their emails and texts sometimes.  It is much easier for me to make a 1 min. phone call then to text someone a message.  Besides someone can misconstrue an email or text.

Jul 17, 2008 06:14 AM
David M. Childress
Howard Hanna Real Estate Services - Akron, OH
I would love to be your Realtor® in Akron Ohio!

These are all very common text msgs from the Gen-Y and I am using them from time to time, as needed. That's whatthey want as the first step in communicating with a Realtor. They have told me this! They will call you when they are ready. Better be ready or they will text someone who is.....imho....

Jul 17, 2008 06:16 AM
David Monsour
Keller Williams Keystone Realty - Gettysburg, PA
ABR - www.realty-insights.com

I completely agree i do a ton of emailing, but when it comes to crunch time when things really need done quickly the phone is the only way to go.  I realized i was emailing when i should be calling a fews months back.  Pick up the phone!!

Jul 17, 2008 06:18 AM
Chris Svec
Chris Svec - Columbus, OH

Great point David.  I believe Gen Y'ers are responsible for creating these acronyms.  They are the future (agents and consumers) of our business and we need to recognize the power they hold and communicate to them how they require. 

Jul 17, 2008 06:21 AM
Thomas Hargreaves
TriStar Financial Services - Eugene, OR

I agree with the first post, people hide behind e.mails and texts.. as it is easier.  You do not have to talk.  I know I would rather communicate via email first.. then once I have some knowledge of the potential client or agent I fell more comfortable on the phone.

Jul 17, 2008 06:36 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Let me first say, I hate text messaging.  What is the point?  I got a text one time from someone that said, "Call me."  Really???  Why not just call ME?  That aside, a healthy mix of email and phone skills make for a great admin.

Jul 17, 2008 06:49 AM
Chris Svec
Chris Svec - Columbus, OH

Great point Thomas.  I kind of agree.  I e-mail tons but definately will pick up the phone and call.  Personally, I struggle with those who hide behind e-mail. 

Jul 17, 2008 06:49 AM
Chris Svec
Chris Svec - Columbus, OH

Chris  Ann-

Now that is funny!  As I wrote in the blog... sometimes the keypads on the phones of some don't work when it comes to physically dialing out. 

Jul 17, 2008 06:52 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

There are some disadvantages to emailing (I don't text) but there are also some advantages. We have some Owners who don't listen very well, maybe its hard to get a word in. I can send an email, I can compose it carefully and be very precise in what I say, AND I have a record of what I sent so they can't later say "but you said..."
But yes, you've got to be able to do both.

Jul 17, 2008 08:18 AM
Anonymous
Caitlin Murray

I agree. It's important to have good phone skills, but it's also much faster and more direct to send an e-mail or text message. There's no BS and messages are to the point. For example, Gen Yers don't necessarily want to hear about your dog, the kids, the weather, etc. They want direct information that's concise and to the point. Growing up with the internet, Gen Y has learned how to effectively filter through thousands of messages to retain key bits of information. They prefer only pertinent information, and believe it's faster and more effective to communicate this way. You may be thinking that Gen Y doesn't appreciate the art of conversation, but believe it or not they do-- just not always in a business setting.       

Chris Ann Cleland - I do agree with your response to that text. That's pretty funny.

Jul 17, 2008 08:55 AM
#10
Keith Kumler
Infinity International - Fort Lauderdale, FL

Maybe some people hide behind emails or texts messages -- however, those people are not Gen Y. As Chris touch on a few blogs ago, at Real Living we stress the importance of understanding communication styles with Gen X and Gen Y "minded" consumers and agents. I am happy to see David from Akron recognizes the importance as well. Overall, it is important to have good communications skills whether you’re using email, text and/or phone. I would like to think that it’s up to the consumer on how he/she prefers to be communicated with.  

 

On a personal note, I much rather have people email & text me rather then call. It has nothing to do with hiding or not wanting to have a spoken conversation, but everything to do with my preference, documentation (reference material) and/or time management. However, I adapt my preference to the needs of my clients and how my superiors prefer me to communicate with them. Oh, and I am Gen Y.

 

Caitlin, I think you’re 110% on target. Great post!

 

Jul 18, 2008 01:55 AM
Chris Svec
Chris Svec - Columbus, OH

Nice comment Keith. 

Jul 18, 2008 04:14 AM
Chris Drayer
FloorPlanOnline & Finch Mktg - Shawnee, KS

Gen X here: "call me" as a text msg seems perfectly normal to me. 

While I understand the humor side (why not just dial) its a courtesy.  If my friends or colleagues have  an urgent msg, they will call - if it is just a casual call (like do you want to go to the lake this weekend) then its not that important to do right now, and a simple "call me" can be done at my convenience - instead of while I try to navigate my rental car around some town Ive never been in before in heavy traffic.....   Remember, most gen x and y ers don't have home phones to leave msgs on - just mobile devices.

PS - I abbreviate Call me as "CM"!

Jul 18, 2008 10:04 AM
Stacey M. McVey
Keller Williams Greater Cleveland West - Westlake, OH

I think it's about managing the expectations of the client.  Sometimes they prefer text and email due to work circumstances, etc.  I like to recap what we've discussed in a phone call on email as well for documentation.  You just have to read your client and decide what's best based on their wants/desires. 

I have to say I also like using JOTT as it allows me to send texts to a group of people all at the same time (for example husband and wife) about transaction updates, etc.  It works great and allows me to archive a copy of that text.   Talk about a paper trail. 

Jul 19, 2008 12:22 AM
Regina Lundeen
Delaware Association of REALTORS® - Rehoboth Beach, DE

I am well versed in all three forms of communication.  It's the clients choice and it is also situational.   Like agent feedback on a showing.  In a email sometimes you don't know what they mean so I'll still call.  I email weekly reports about the activity in a seller's neighbor with commentary because it is easier to for them to refer back to and I have a record that I did it for them.  Text messaging is my favorite way to be contacted.  I'll tell my husband to pick up a couple of items at the grocery store - which is easier for him - all he has to remember is go to the store and then he can reference back to his text message for the list.

Oh, and I don't use some of those abbreviations except for FYI.  However I choose to communicate, I want the person to understand me.

Jul 19, 2008 11:47 PM
Chris Svec
Chris Svec - Columbus, OH

Stacey-

Thanks for your note.  I feel out of the loop as I've never used jott before.  Thanks.

Jul 21, 2008 04:43 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the post. I did not know a couple of words.

Jul 21, 2008 05:44 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando

I agree with Stacey, Give the customer what they want and don't make it cookie cutter or one size fits all. Be flexible. Use a combination of communication techniques and you will be seen as a resourceful professional!

Jul 21, 2008 06:43 AM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Good post - I personally have to say that I think a quick text or email is just fine but sometimes it takes a call.

Jul 21, 2008 02:26 PM
Chris Svec
Chris Svec - Columbus, OH

Per Caitlin's comment, sometimes that "quick" text is just what that gen y person requires.

 

Jul 22, 2008 12:43 AM