I am thinking of opening a Home Improvement magazine that would NOT be a direct mail piece. I am certain that in this market where there are so many foreclosures out there that the Home Improvemnet sector might be looking for a positive choice to get their "faces" in front of the consumer.
Have you ever thought about doing a project and didnt know who to call? Yellow pages? to many to choose from and half the time they are not in business anymore. This product would be put at very distintive locations throughout the market, we have done a lot of research and have concluded that the primary decision maker in a home related item is female, between the ages 0f 35-65......so why not target the audience by putting the publications where the product and businesses in it will florish. Wouldn't it be nice to say okay honey I will grab a book next time I am at the spa or nail salon, or better yet the husband or significant other says they will go get it now.
Let me know your thoughts as Realtors and vendors...........
Thank you,
Jeff
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