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New Direct Mail Advertising Campaign-REALTORS advice especially welcome!

By Northern Virginia Real Estate Photography - Bryant Payden

Services for Real Estate Pros with B. Payden Photography, LLC

August 28, 2008 08:28 AM

This week I just sent out several hundred direct mail 4x6 postcards I designed and printed on heavy weight stock. I am trying this marketing approach, after reading both the pro's and con's online, to gauge REALTOR response and decide if I want to continue or move in another direction. What I am really looking for is advice from REALTORS and others if they got this post card in the mail at their Brokerage if it would go immediately in the trash bin or would it generate any interest to visit the website?

Below is the front of the card:

Direct Mailer 08-27-08

And here is the back info:

Tour Features:

• Free linking to Realtor.com

• Professional high resolution digital images

• Your choice of limitless photo stops

• Unlimited still and wide-angle panoramic images

• Your agent photo and contact information

• Add comments to each photo stop

• Buyers can e-mail or page you from the tour

• Add floor plans

• Create flyers in minutes with the Flyer Creation Utility

• Agent login to customize your tours to your specific needs

Bryant Payden

www.paydenvirtualtours.com

www.bpaydenphotography.com

bpaydenphotography@cox.net

757-771-5857

Again any advice on appearence of postcard or experience with direct mailing is GREATLY appreciated!

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Lyn Sims

Schaumburg, IL

Real Estate Broker Retired

I think it looks good but a little dark on my screen. No costs shown so I'm not sure I would pursue it further unless I was looking for a change. Photo Stops is throwing me? Location stops? Link to sample tours? Even a chimp could do it phraseology would be helpful, you are talking to Realtors.

Aug 28, 2008 09:01 AM

Northern Virginia Real Estate Photography - Bryant Payden

B. Payden Photography, LLC - Manassas, VA

Northern Virginia Real Estate Photography

Lyn,

Thank you I will make that change in my next set of mailings. The photo stops refers to how many images are included. A Lot of the VT providers here only offer 5 rooms and then there is an additional charge for each room, I shoot the whole property for one price, I hate when someone tries to nickel and dime me to death. =0)

Aug 28, 2008 09:09 AM

Lynn Afton

Greenridge Realty Oakmont - Big Rapids, MI

REALTOR® Near Big Rapids, MI, Mecosta County

I would choose a better photo for front, that is perfect (No grease in the driveway- it is where my eyes stay when I look at it). Too much info on back, needs to be short & sweet, with teaser to get them to your website with free something or other.

Aug 28, 2008 10:05 AM

Marchel Peterson

Results Realty - Spring, TX

Spring TX Real Estate E-Pro

BRYANT, I think it probably looks better in person than on my laptop computer screen. I get so much JUNK it has to REALLY stand out for me to look at it. You will have to let us know what kind of a response you get.

Personally I have not had much luck with direct marketing but you are marketing to a totally differnt market than I would be.

Aug 28, 2008 02:14 PM

Anita S. Crum

Rose and Womble Realty Company - Newport News, VA

Hampton Roads Real Estate (757) 692-6438

Bryant, I think the photo is a little too generic. Perhaps something with a different point of view or special cropping or framing? Something that would make me say "Wow! How did he do that?" Also too much text on front and back. Front should just be a teaser and back should have just enough info to have agents want to contact you for more. And mention pricing... maybe "customize packages starting at $$$$".

Aug 28, 2008 04:14 PM

Anonymous

Doug

As Marchel mentioned already about junk mail, I too would recommend any other marketing angle than direct mail. Many businesses fail to account for the negative aspect of direct mail, and many, many of your direct mail advertisements will end up in the trash with hardly a glance. Maybe you can afford a weak return on your investment, as well as the "I hate getting junk mail, no matter who it's from" aspect, but in these tough economic times, I'd say look elsewhere.

Aug 29, 2008 10:21 PM

Thank you all who took the time to give Me your advice and views, I will take them all into consideration when and if I decide to do another direct mail campaign.

Sep 01, 2008 02:10 AM

New Direct Mail Advertising Campaign-REALTORS advice especially welcome!

Comments(7)

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