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14 Comments on a pretty website won't get you leads
All sites have their ups and downs. Consider yourself lucky to get 7 leads in four months. Some sites end up with ZERO! Hang in there!!
Betina - Thank you for the encouragement. I did close one out of the seven and 3 of them were out of my market area in states that I am not licensed so I could not do the loans. Times are tough so I am sure you are right. I will hang in there and I will keep trying to improve the content within the site. Thanks again!
I had a similar situation happen to me. I ended up scrappng the entire site and starting over. I would reccomend checking out hubspot.com
www.vizionkc.com
hook up with point2agent they are a better webhost and you will get more leads (I get around 10 per week!).
I can send you a free site if you like...you can upgrade from that if you like it.
On the other hand, pretty is better than ugly...
Advice- get one you can control.
Justin - I checked out Hubspot.com. I may end up using them, the service that they offer is interesting. How is it working out for you?
Team DiMuria, Katy Texas Realtors (Prudential Gary Greene Realtors) - I just signed up for a Point2Agent site... but I am not a Realtor® or licensed real estate sales person. I do advertise a lot of listings for Realtor's® that I work with in the area. Point2agent won't let me list those properties without verifying my real estate sales license. Thank you for the suggestiion though.
Leslie - Thats for sure...lol. I know... Short of having one custom designed I am not sure if any of the venders out there offer anything like this and custom design can be a bit pricing when you start having sites with databases designed. I am looking for something inexpensive... although I know the old addage about "getting what you pay for"... so I may just do that yet... but if I can find something reasonably priced that I can completely control I will be all over it. Thank you for the comment!
My wife does my lead generation site. It is simple and to the point. It works for us but we use a real estate site to drive our traffic. Not sure how that would work for mortgage.
I just signed up for a Point2Agent site... but I am not a Realtor® or licensed real estate sales person. I do advertise a lot of listings for Realtor's® that I work with in the area. Point2agent won't let me list those properties without verifying my real estate sales license.
Hi Christopher,
My clients are real estate agents. However, some of them partner with their preferred lender on their internet marketing. They typically split the investment 50/50. Couldn't you do the same thing to satisfy Point2Agent?
Respectfully,
Bruce
How are you marketing your site? Do you reference your AR blogs on the site with a link? What other businesses are you linked to?
I'm using Point 2 as are some of the others that have commented. I don't get 10 leads a week, however my site has only been up a little over 2 months. The leads that I do get from my website tend to be long term leads. The traffic to my site seems to increase exponentially, which is incouraging.
Pretty doesn't sell, but having it marketed properly is what you need. You need to have lots of meta tags, and to be recognized by the search engines. If not, your website will never be found unless someone has your direct web address. Talk to local website marketers to see what they can do for you. And be aware, it does take time for this to happen and it does take a lot of updates to keep it higher up in the search engines lists. I don't really get it myself, that's why I've hired someone to do it for me...
Paul - I have seen some really simple sites perform well. Tru-Close for instance has some very simplistic looking sites that really pull. I was thinking of trying to set up something on the web indicated that I will present the file to 4 lenders and the lowest rate and fee wins; kind of like what LendingTree and all of the LT clones do. Those kind of sites really seem to sell.
Bruce - Not a bad idea, I may see if one of my Realtor® partners will allow me to use his/her license number to verify credentials to market listings on Point 2. First I will have to make sure that I am following compliance guidelines in order to do it.
Laura - I have referenced the site here on AR several times and I also have some backlink affiliations with other companies such as title companies and Real Estate firms. I am getting some traffic and I just got another lead today so that makes 8; still, I would like a lot more traffic! I would like to pull in 30 - 40 leads per month and I know that I am going to have to regroup in order to come up with a system that does it for me at a minimal cost.
Susan - Sound advice; thank you. Unfortunately I do not have control over the site. Something I am going to see if I can change. I am going to see if I can have the controls released because I would love to pay a company to do all of this for me... I feel now as though I should not have gone with the company that I did... I was misinformed during the sales portion of the setup process. there are some nice things about it... but still, I do not like not having control over the site and I was told initially that I would.
GET RID OF IT AND GET A POINT 2 SITE! I did and it is FREE and I get about 15-20 people who register on my site each week...
Chris,
Please read the following and save yourself from embarrassment:
Completely agree with what you are saying. This is a company that is built on lies. Don't feel bad, they promise their employees one thing and then screw them up. Should have known that it was coming. All you business people out there, if you get a call from Superior avoid it. This company will want you to believe that they have state of the art facility and will promise you the world to get your business, but once you sign the contract your money is gone for good. All they want to do is get your money so that they can buy expensive trips and gifts for their own loved one's. They pay their employees merely enough to survive and expect the employees to be completely loyal to the company. Business owners of America, I would not be surprised if we come to find out that they are running a sweat shop in Bangladesh. Poor people of that nation. These blood suckers are going to exploit them in all the way they can. The three culprits of this operation are Chris Blank, Terry Faruq and Scott Kirkpatrick. Their local number is 858-436-1180 and their respective extensions are 300 for Scott Kirkpatrick, 301 for Chris Blank and you can try 360 or 370 for Terry Faruq.
Once again DO NOT DO BUSINESS WITH THIS COMPANY
I made my own site and it wasn't pretty, I didn't know quite how to do it. I learned as I went along and made a lot of mistakes. However over 8 or 9 months, I got quite a bit of business from it.
Richard