I think this is the longest I have gone without a post since I began blogging on Activerain in Dec 2006.
Not sure if it was burn out from all the localism posts, I was trying to do or maybe trying to learn Vista and Office 2007, and getting all the files transferred over to the Sony.
I just hired a new assistant, and after having Betty for 10 years, there has been a lot of training to do getting my systems up and running with her.
However, I'm excited!
If my business was not systematized, I would be in a mess. A system is just recording what you do over and over again so no stone is left unturned. We are tweaking some things, and adding some new ones.
Colleen will be handing all the Buyer Agents transactions from contract to close. This is new. In the past all the Buyer Agents showed the home, wrote the offers, negotiated the offers, set up inspections, attended inspections, negotiated inspections, talked to the lenders, removed contingencies and set up closings.
The reason I have added this new system is because the Buyer Agents were getting bogged down in the details, and the leads registering on our web-site were getting neglected.
As an advocate for my PPC Campaign which I know most of you, don't agree with, it works for us. 42% of all our closings this year are from the internet.My PPC campaigns cost a bundle and the people that find us there must be followed up and taken care of. A phone call ASAP is critical as we all know the consumers are on lots of web-sites. Connecting by voice and building trust is the best way withing a few minutes is the best way to convert them into real life buyers.
NAR has reported that the first person to contact the buyer usually ends up working with them. We want to give our clients the best service, they deserve from start to finish without neglecting the new prospects.
My lender, Maria Labie reminded me yesterday, Michigan has 4 seasons, Winter, Spring, Summer and Fall. We are now into the fall season where old things pass away and it is time to start a fresh.
Finally, one other new thing we will be doing is being coached by Katerina Gasset on our Expired Listing Niche. I have never gone after expired listings in my 14 years as a Realtor, but after reading so much about it here on Activerain, I am excited about taking on this new endeavor.
Comments(31)