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Santa Cruz Area Musings: Gory Billboards Courtesy of Harvey West . . .

By
Industry Observer

Just by coincidence, awhile back I met Richard Beal, the author of Highway 17 (1991 The Pacific Group, Aptos, CA). When I got back to my office, I pulled the book off the shelf and began thumbing through it. What a gold mine of local history! I saw that the year I graduated high school (no hints) there were 36 fatalities on "17!" (I don't think my parents knew that, otherwise, why would they allow a crazy teenager to regularly drive over the hill?). According to Beal, Harvey West was responsible for installing "gory billboards" up on 17 - complete with red day-glo images of skeletons & coffins, as a way to discourage unsafe drivers. It seems to have worked!

I get nostalgic every time I read about the towns of Alma and Lexington being flooded to create Lexington Reservoir. I seriously wish history had unfolded differently. I miss those towns I never knew! It's also interesting to look at the old maps & pictures of the Santa Cruz Mountains & the various routes from Los Gatos to Santa Cruz & imagine how it once was from the days of Mountain Charlie to eccentric Riker's Holy City . . .

Not a real person
San Diego, CA

Several decades ago I had a cabin in Loma Prieta with some friends. I always hated Highway 17, but they loved it. I wanted the straight, flat roads of Texas so I could test the power and speed of my muscle cars. They wanted the winding roads of the California mountains to test the steering of their BMW's. They were at the cabin when the Loma Prieta earthquake hit in 1989 with no way out and no communication for three days.

Jul 16, 2009 08:15 PM