Friends & family are usually trying to look out for the buyer's best interests, but may not be qualified to give good financial and/or real estate advice. Unless they are professionals in the banking and real estate industry and conduct many transactions a year in the locale of purchase, the buyer (and they) don't know if their advice is sound and whether their experience is typical and applies to the buyer's situation.
Buying a home, especially the first time, can be very stressful and sometimes family and friends make it worse by their well-intentioned, and often negative, remarks that often come after the buyer has found a house they like.
With the help of professionals, buyers can get a good understanding of the market, the buying process, and options that suit a buyer's financial situation. A skilled agent will also help them sort through their likes & dislikes and help them decide for themselves what would make them happy. Once a buyer is confident that they have made thoughtful, informed choices, they may no longer need the approval of well-meaning friends and family.
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