When it comes to marketing your business there are no hard and fast rules. What works for one person or business may not work for another. If you have a marketing idea the best thing to do, if it's in your budget, is to give your idea a try.
Some people will swear against cold calling, canvassing, mailers, e-mail marketing, networking groups and promotional giveaways but then there are others that have built their business using these techniques. Since the notary business has been slow in my neck of the woods I decided to give cold calling a try.
Cold calling is definitely not on the top of my list of favorite things to do but I figured it could not hurt. To my surprise the response I received was 99% positive. Because I am offering a service and not trying to sell anything, the person on the other end of the phone was happy to learn that I was available to perform mobile notary services.
So next time you have a marketing idea give it a try!
Some people will swear against cold calling, canvassing, mailers, e-mail marketing, networking groups and promotional giveaways but then there are others that have built their business using these techniques. Since the notary business has been slow in my neck of the woods I decided to give cold calling a try.
Cold calling is definitely not on the top of my list of favorite things to do but I figured it could not hurt. To my surprise the response I received was 99% positive. Because I am offering a service and not trying to sell anything, the person on the other end of the phone was happy to learn that I was available to perform mobile notary services.
So next time you have a marketing idea give it a try!
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